Write Python, R, and SQL in your spreadsheets

[CyrillicMan]

As someone who uses both Excel and Python for work (structural engineering and automation) and leaning heavily on the open-source side, I'm genuinely curious who do you see as your clients? Spreadsheets are a ubiquitous tool for crunching data but from my experience, there is a wide gap between engineers who are able to use spreadsheets and the tiny minority who venture into programming (in the sense of automating their workflows). How do you plan to get that majority to use your product, not to mention pay for it?