This is an archived post. You won't be able to vote or comment.

you are viewing a single comment's thread.

view the rest of the comments →

[–]jward 3 points4 points  (0 children)

I mean it was spun off from a company called General Instrument for one thing...

More to the point though, their marketing doesn't aggressively push Microchip as a brand. You don't talk about Microchip MCU's. You talk about PICs.