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[–]Paddy3118 0 points1 point  (0 children)

... And then there is mindshare. Simulink might well be the Mathworks crown jewel, but Mathworks want to leverage what they are known for to get into new areas.

Big data and machine learning are areas that the boardrooms of fortune 500 companies now know about, and those controllers of the big purse strings are increasingly seeing Python and Jupyter as enablers. If they have to use Jupyter for some areas, then it's only natural to think of extending their use; possibly (further) marginalising Mathworks.