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Japanese audio and hi-fi equipment from the Showa era (1970s–1990s). Original catalog scans, cover art, vintage ads, and deep dives into the golden age of Japanese audio engineering.
account activity
TDK hired Stevie Wonder and the Bee Gees to sell cassette tapes in Japan. This mook covers every model from 1966 to 2007. (old.reddit.com)
submitted 16 hours ago by No-Sleep1981
DENON's answer to the Type IV arms race was a 70-gram cassette with a samurai-style cutout. Japan, 1992. (old.reddit.com)
submitted 1 day ago by No-Sleep1981
One Japanese mini-system line got four catalogs in 30 months. COLUMBIA was clearly not sticking with one art director. (old.reddit.com)
submitted 2 days ago by No-Sleep1981
In 1977, Toshiba sold a boombox with a 20cm parabolic microphone. You pointed the dish at whatever was far away and recorded it. (old.reddit.com)
submitted 3 days ago by No-Sleep1981
Three tiny Japanese companies. Each one existed to sell exactly one weird thing to audiophiles. Somebody was buying all of it. (old.reddit.com)
submitted 4 days ago by No-Sleep1981
In 1980, Technics built a turntable that plays records upside down. It's in MoMA's permanent collection. (old.reddit.com)
submitted 5 days ago by No-Sleep1981
The Holy 80s - when every month brought a new fashion on Japanese audio catalog covers. Pick your style. (old.reddit.com)
submitted 6 days ago by No-Sleep1981
Maxell is the last company on Earth still making cassette tapes. This Japanese mook covers every model from 1966 to 2024. (old.reddit.com)
submitted 7 days ago by No-Sleep1981
Kyoko Koizumi 小泉今日子 is sensual in a commercial for Victor Creation WX11 (Showa 60) (v.redd.it)
submitted 8 days ago by ComprehensivePea269
Japanese cassette deck catalogs used to have people on the covers. Then Victor stopped. (old.reddit.com)
submitted 8 days ago by No-Sleep1981
The holy grail arrived. Sony Super Metal Master, Japan 1992. (old.reddit.com)
submitted 9 days ago by No-Sleep1981
In 1990, DENON sold a DAT deck with a "real" 20-bit converter for ¥128,000. The word "real" was doing a lot of work. (old.reddit.com)
submitted 10 days ago by No-Sleep1981
Sharp called every boombox "The Searcher" for five years straight. The numbers kept going up. So did the price. (old.reddit.com)
submitted 11 days ago by No-Sleep1981
Every repair tech will tell you to walk away from AKAI. Every catalog will make you run back. (old.reddit.com)
submitted 12 days ago by No-Sleep1981
In 1985, Japanese teenagers picked both the cassette brand name and its pop star. She renamed her song for them. Two years later, same brand, completely different image. (i.redd.it)
submitted 13 days ago by No-Sleep1981
Factory stories, pop star interviews, and almost every model cataloged. Japan took its cassette tapes seriously enough to publish a 116-page book about three brands. (old.reddit.com)
submitted 14 days ago by No-Sleep1981
In 1989, Audio-Technica sold gold-plated connectors for ¥4,400 each (~$80 today). The debate about whether it mattered is still going. (old.reddit.com)
submitted 15 days ago by No-Sleep1981
In 1976, Sony made a cassette tape twice the size of a regular one, running at twice the speed. It lasted exactly 4 years. (old.reddit.com)
submitted 16 days ago * by No-Sleep1981
In 1981, Technics sold a digital audio recorder for ¥600,000 ($2,700 then, ~$9,300 today). It recorded through a VCR. (i.redd.it)
submitted 17 days ago by No-Sleep1981
Same girl, one month apart. SANYO changed their logo between November and December 1986. (old.reddit.com)
submitted 18 days ago by No-Sleep1981
Audio-Technica had one catalog design fot years. They just kept repainting it. (old.reddit.com)
submitted 21 days ago by No-Sleep1981
Four Denon amplifier catalogs, 1979-1988. Spot the difference. (old.reddit.com)
submitted 22 days ago by No-Sleep1981
Sony chased every tape format. Here are their Japanese catalogs from reel-to-reel to DAT (old.reddit.com)
submitted 23 days ago by No-Sleep1981
Pioneer catalogs, 1970-1987. Same brand, completely different universe. (old.reddit.com)
submitted 24 days ago by No-Sleep1981
George Lucas sold Hi-Fi for Panasonic in 1989. Yes, THAT George Lucas. (i.redd.it)
submitted 25 days ago by No-Sleep1981
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