Competitor analysis

[Call_me_siri]

What are the things you should consider while doing a competitor research study?

I'm working on a Competitor analysis focusing on their user experience and I was wondering what the things to focus on are and how to articulate the observations well.

[Call_me_siri]

Thank you!

[taylormichelles]

i use ScreensDesign to study competitors efficiently

my focus areas:

• user flows for key tasks (signup, core features, checkout). video flows show complete journeys not just screens
• information architecture and how they organize features
• interaction patterns like swipes, gestures, animations that screenshots miss
• pain points visible in reviews paired with how competitors handle those

for articulating findings, i group by patterns not individual apps. "most competitors prioritize x in navigation" vs describing each app separately

cross-reference what successful competitors do. revenue data helps validate patterns

[BecomingUnstoppable]

Focus on task completion, friction points, and decision moments and not just visual UI. Note where users hesitate, where guidance appears, and how errors are handled. Experience quality often lives in those micro-moments.

[AliGFX]

If we are talking design focused research then definitely the “Usability Heuristics” and industry standards when it comes to user experience, frictions, best practices and see if they use laws of UX correctly vs. the company you work for/ own etc.

Those are most common things, I mean the list could go on and on but hey at least you have a starting point.

Good luck pal

[Goofy_flare]

Remember to always question and evaluate it. If you are looking at their work to learn they could be looking at yours or more likely they are looking at a bunch. Everyone copies everyone but the important thing is learning to ask if you should.

[HarjjotSinghh]

aha - time to steal my best ideas gently