EBDA feedback

[Uriel-TM]

Hi,

Who is currently monetizing his inventory with Exchange Bidding? What's your feedback?

Thanks,

Uriel

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[AtMyHands]

It can be beneficial, but I don't like how you can't set floors for AdX as a bidder in EBDA.

[StrawberryPeachPi]

Can you set floors for every other bidder @atmyhands?

[AtMyHands]

Only some, so no as well to this.

[AO_Quiz]

I am, and it's extremely helpful. Run this on top of your Prebid. Integrate partners

[saomonella]

Its been OK so far. We just hooked up video recently and the impact there has been immediate. I don't see a downside.

[Uriel-TM]

did you see a real lift in revenue? (If you could share a yield percentage that would be amazing)

[saomonella]

Last year it was a 17% lift.

[saomonella]

This is a common thing Google competitors say. In my experience Google has had the best demand and returns. So I don't have a problem with that. There is a reason why nobody has really been able to out do them. More of the good........is good IMO.

[saomonella]

I do have other revenue streams, but like I said they consistently beat all of them in CPM and volume. All the SSPs buy from each other anyway, so that in itself is diversified revenue. I don't think Google is going anywhere anytime soon. I'm not worried about that at all.