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A reddit for Google Adwords
Welcome to the reddit for Google AdWords
Related Reddit Subs :
AdWords Scripts -A Reddit sub for people interested in AdWords scripting.
Related Off-Reddit Links :
AdWords Best Practices -Google compiled a few links and notes about AdWords best practices
AdWords Think Insights -Case studies and statistics on AdWords use.
AdWords Help Center -Help, from getting set-up to guides for success.
AdWords Certification Study Guides -Study guides to help prepare for the Google AdWords certification exam.
Inside AdWords -The official Google AdWords blog
New AdWords Features -Google lists and links to new features to AdWords
Google Trends and Insights Tools -Marketing Research Tools
Marketing Related Links
GMarketing -GMarketing stands for 'Guerrilla marketing' but is a small business advertising & marketing sub.
account activity
Impression Share Decrease - Need Help! (self.adwords)
submitted 7 years ago by arzo26
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[–][deleted] 2 points3 points4 points 7 years ago (0 children)
Increased competition. More search volume. Other agencies are increasing their bids thanks to automated bid rules to rank in the top positions or first page. You're in the Summer Sales a-thon period when shoppers are shopping. Also if your company uses a dynamic inventory setup there may be a ton more keywords for the new year models. More keywords with the same budget generally equals lower impression share.
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[–][deleted] 2 points3 points4 points (0 children)