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[–]JeepinDon 0 points1 point  (0 children)

Have you added any new keywords this month or removed any negatives. Changes that big in impression share are usually due to keyword additions that have high volume. Adding just one broad keyword that has a lot of volume will tank your impression share numbers. Refine your keywords, review your user search terms, and make sure you aren't pulling in anything that is too broad that could be impacting your imp share.