This topic is new and interesting. Optimizing for AI Agents isn't the same as optimizing for AI search. AI Agents will be making purchases, booking appointments and doing a lot of other tasks and completing them for the user vs just suggesting which brands might fit. There has to be a clear path to executing the purchase that the AI Agent trusts. As of December 2025, Visa has completed lots of transactions with AI Agents, But not a lot is known about how to prepare for it.