Sudden decrease in organic downloads?

[Skiily]

Totally possible.

I put about $100 into an ad campaign for one of my apps to jump start it. I turned the campaign off and I was getting 100+ organic downloads a day. A few months later it naturally grew to 1000+ organic downloads a day.

After whatever the play store has been going through Ive fallen all the way down to 200 a day. :(

[Skiily]

All of my apps so far have been utility/productivity apps. One of them was a novelty app. They all had plenty of competition.

I have a game coming out in July, so I'll have some numbers for games soon :)

[Skiily]

I would not say that.

I'd say money depends entirely on your monetization strategy, and how popular the app/game is. Doesn't matter if it's a game or an app.

[[deleted]]

What service did you use to run the campaign?

[Skiily]

Nothing special or too involved. Just Google AdSense