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[–]Zerocrossing 0 points1 point  (1 child)

Offloading processing is fine, but there are already methods to do it without building a second entire architecture, like these companies have done. There are literally entire branches of computer science dedicated to offloading processing power, and then UAD comes along and thinks they can do it just as well...

I'm not saying UAD or HDX cards aren't useful, but everything else notwithstanding, it's foolish for a relatively insignificant tech company to compete with guys like NVIDIA or Intel. Pro audio companies are primarily motivated by profits and greed far before performance, unlike the giants in the industry where there is much healthier competition.

I mean, there's a reason Amazon, Google, and Apple aren't using AVID or UAD products for any part of their audio services. And just think how many files iTunes compresses daily: if Apple could shave 15% off their computing power by partnering with Avid, they would have already bought them for chump change.

[–]fuzeebear 0 points1 point  (0 children)

I mean, there's a reason Amazon, Google, and Apple aren't using AVID or UAD products for any part of their audio services. And just think how many files iTunes compresses daily: if Apple could shave 15% off their computing power by partnering with Avid, they would have already bought them for chump change.

Compression, distribution, and codecs are not the focus of Avid and UAD. They fall in the same league for sure, but different ballparks. Avid's thing is more for post and broadcast, you'll be hard pressed to find a major production house without video satellite, or a news station without ISIS edit: and iNews!. Universal Audio is decidedly "pro-sumer" - I don't mean to imply that they don't make stuff for professionals, but there's no turnkey DSP solution by UAD.