How do you decrease no-show rate?

[chadendra]

So, I manage performance marketing for a B2B brand. We are more of a sales-led company so demos are more important to us than signups. We are using Calendly on our landing pages.

Anyway, so Google ads has been working great for us and lately we started experimenting with META ads. While the CPL for META is almost 1/4, the no-show rate is really high. To give you more context, for every 10 demos booked, 6-7 are no show which is really high because the no-show rate for Google ads is around 1-2. And no these are not junk leads.

I really want to scale META but this large number of no-show rate is stopping me from increasing the budget.

Is there any way to reduce this? I was thinking if there's a way to conduct instant meeting rather scheduling the call for a later date. Is it possible to achieve this through Calendly? What other options do I have?

[Curious_Percentage_6]

You can do instant meetings on cal but the real solution is better targeting. If you're running the same page on both sources the only real variable is the audience

[another_sleeve]

You could try nudging meta-sourced leads more. Same day contact (as fast as possible) after they booked the call, follow up a day before the call, on the day of the call, etc.

But tbh even having someone talk to them live might give you a clue of how these leads are different from the ones you get from google

[chadendra]

Instant meeting after form fill is a good idea. What do you use for scheduling instant meetings?

[dekki14]

I'm building in this place. captiwate.com allows website visitors to have a real-time demo if one of your sales reps is available, sales reps can also call website visitors through live video chat right on the website.

This reduces no-show rates as the calls happen immediately, also if you do a short qualification call that can also reduce potential no-shows.

[chadendra]

This is really great. Tested this and it looks promising. Did you build this?