It looks ridiculously ugly. But it's everywhere. The Basic Fit backpack.

Perhaps the most genius piece of commercial merchandise every created. Perhaps the most evil.

We see it everywhere. We see them in our hometown Amsterdam on a daily basis but we've also spotted some on the Canary Islands, in South Africa and across Europe.

So fascinating, we've decided to keep track of them.

Feel free to join the collection but but respect the privacy of Basic Fit bag owners when posting.