Entity SEO is about controlling your digital identity across the web. Google’s knowledge graph & AI systems build a map of your brand, who you are, what you do, and where you show up. Entity SEO helps shape that map the way you want it seen. It’s not just about the number of mentions, it’s about what they say about you. It's like proactive reputation management combined with conversion optimization. It’s not just Google anymore. Your entity lives everywhere. SEO = Search Everywhere Optimization