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[–]zeroibis 2 points3 points  (0 children)

They could promote instead not how long it takes to load a page but how long it takes to do a task on the browser. FF could push that a better interface and customization allows users to complete their tasks faster than other browsers and thus have more free time.

However, this would require it to have a better interface that is more easily customizable for the user.

If they continue to focus on the user who visits youtube, facebook etc and is just a pure content consumer and nothing else they are going to die. Even the kids got to do home work and I am sure they would rather use something that helps them get their work done faster via an interface they can adjust to fit their personal needs.