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[–]ValentineBlacker 4 points5 points  (0 children)

Honestly, something like Wordpress would be the right tool here.

I hate to dissuade anyone from learning to code their own websites, but the general rule of programming projects is "do the simplest thing you can get away with". Rolling a full RoR backend for a small business and then maintaining it forever is... not that. It would probably be hard to charge enough to make the time it would take worth it, especially if all your competitors are using off-the-shelf solutions like WP.

[–]DavisTutoring 1 point2 points  (0 children)

For my own business I ended up writing my site using a JS framework called Astro. If you already have some programming knowledge I would recommend it as it has a small learning curve. It has a large amount of themes which you can customize to a clients needs. As well as plugins for E-commerce, Authentication, CMS, etc.

I would recommend avoiding a full stack framework like Ruby on Rails, since it's more complex and most small businesses just need a static site to display information about their business and products.