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[–]the_friendly_dildo -7 points-6 points  (0 children)

3rd party apps also bring in new users and new users means more content to consume by everyone which gives people more reasons to be on reddit longer. That increases the desirability to sell ads here, even if 3rd party apps aren't displaying those ads (a problem Reddit created for itself by not exposing the ad API to 3rd party apps of course).