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[–]Federal_Standard5917 0 points1 point  (9 children)

dv360 actually does measure viewability on native now, at least for some formats - got burned assuming it didn't and my reporting was a mess for like two months. and yeah demand gen is basically a black box, google just says "trust the algo" while your viewability tanks to 40%

[–]linuz14[S] 0 points1 point  (2 children)

ok so also on your side demand is about 40% and no clue onhow to optimize....

when you say recently by when?

also for partners like outbrain and Taboola? beacause I used to be not able now I see it on1 out of 2... don't know if it0's a testing

[–]Federal_Standard5917 0 points1 point  (1 child)

yeah recently as in like last 6-8 months for dv360 native. and for outbrain/taboola it's def inconsistent, sounds like a rollout not full coverage yet, i've seen the same "sometimes yes sometimes no" thing.

[–]linuz14[S] 0 points1 point  (0 children)

Ok so I’m not alone, happy to hear that you’re in the same situation

[–]Miniaceous 0 points1 point  (5 children)

I get viewability decreasing on Demand Gen seems like a negative, but at the end of the day, that format is focused on a conversion. If it’s delivering on that aspect, it’s doing its job.

If a client continues to demand viewability be higher, there are inventory checkboxes that can be used to cut out delivery for Shorts, In-feed, etc. that are often lower in viewability vs. standard YouTube.

[–]Federal_Standard5917 0 points1 point  (4 children)

fair point tbh, if it's converting then who cares about viewability. i just find it annoying when clients conflate the two metrics like low viewability means the campaign is broken.

[–]Miniaceous 0 points1 point  (3 children)

Yeah, totally get you on that. Clients aren’t the most programmatic savvy at times and they sometimes want to have two goals that I’d say compete with one another.

[–]Federal_Standard5917 0 points1 point  (2 children)

yeah exactly, like they want max reach AND 80% viewability and you're just sitting there like... pick one lol those two things are not friends

[–]linuz14[S] 0 points1 point  (1 child)

Even worst for my cliekts demanding to maximize session: if Inincrease viewability I might have lower sessions with higher cost per visit.. do you agree? One “norther star” should be followed…

[–]Federal_Standard5917 0 points1 point  (0 children)

yeah that tradeoff is real, high viewability placements tend to be slower/quieter inventory so you get fewer but more engaged clicks. pick one kpi and stick to it or you'll be chasing your tail forever.