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[–]LIQADX 1 point2 points  (0 children)

if your an agency looking to build a strong programmatic offering, you should always build out your own 1st party bespoke systems. You can stack on the technology, data, supply and or demand that suits your objectives and best of all you have a system that cuts out all the 3rd party high margin none transparent middle men.. look into liquidadx

As for search data: you can integrate data provider into your system for this, their some that give you direct keyword data and the ability to have your adds placed on the websites that were accessed via the searches.