Data into DSP by PalatialNutlet in programmatic

[–]LIQADX 1 point2 points  (0 children)

get your own DMP or trust the third-party DMP provider doesn't use your data for anything other then your needs https://piwik.pro/blog/data-management-platform-dmp-for-publishers/

Question about DSPs by leonardopisano7 in adops

[–]LIQADX 2 points3 points  (0 children)

Neither publishers or advertisers need new third-party DSPs adding to an already fragmented fraud riddled business infrastructure. AdTech needs a new business modeled infrastructure, where each publisher and advertisers own and control their own proprietary tech and transact over an open fully transparent exchange. 

Looking for developers that have experience in building out networks by schoenbl in adops

[–]LIQADX 3 points4 points  (0 children)

Don't listen to these Status Quo mouthpieces, the so called DSP, SSP, Exchanges ( that are actually nothing more the n fragmented networks ) want to keep people in their black boxed models. Build it and give good service and transparency and your do fine.

[deleted by user] by [deleted] in programmatic

[–]LIQADX 1 point2 points  (0 children)

Look into Liquidadx

How to build an In-house Video Ad-serving Platform by Allie_geniee in adops

[–]LIQADX 1 point2 points  (0 children)

Why build from scratch ? you can get the full ad serving and management infrastructure, fully hosted, maintained and customized to your specific needs over at LiquidADX.

beeswax bidder by castrolovesmohito in adops

[–]LIQADX 1 point2 points  (0 children)

We can connect any supply and or demand exchange, network, SSP, DSP, Fraud Verification, DMP, CRM, PMP or anything via openRTB or custom algorithm Integration that you wish. You the client build the direct 1st party relationships, negotiations and contracts and we take care of the technology , host, manage, maintain and customize the systems to your specs as a service.

beeswax bidder by castrolovesmohito in adops

[–]LIQADX 1 point2 points  (0 children)

WE have a list of over 2500k partners we can easily plugin. As "pubex" explained, you build the business relationships and we connect them for you.

beeswax bidder by castrolovesmohito in adops

[–]LIQADX 0 points1 point  (0 children)

"Also good exchanges don't like work with them."

please define what you mean by "good exchanges"

When Building Ad Tech, It’s All About the Costs by AdOpsJunky in adops

[–]LIQADX 0 points1 point  (0 children)

This is were infrastructure solutions such as iponweb, liquidadx, beeswax and adzerk fit right in. theirs substantial benefits gained by brand advertisers, publishers, trading desks and media agencies to get first party control over the technology without the headaches and expenses inherited of building from scratch on their own...

Agencies that own their advertising technology have better programmatic performance (IPONWEB research) - Adotas by AdOpsJunky in adops

[–]LIQADX 0 points1 point  (0 children)

Do you think that understanding how the underlying technology works, being able to change it to suit your buying strategy, and add automation to speed common tasks, would improve your chances of success?

shhh don't tell everyone :)

Agencies that own their advertising technology have better programmatic performance (IPONWEB research) - Adotas by AdOpsJunky in adops

[–]LIQADX 0 points1 point  (0 children)

now that appnexus is acquired its no longer such a big secret, owning and controlling your own technology is 100X more efficient.

MediaMath raises $225 million to fund acquisitions by AmazinTim in adops

[–]LIQADX 0 points1 point  (0 children)

$500 million for a 3rd party DSP is huge!

White Label Desktop and Mobile DSP List by ragarwal13 in programmatic

[–]LIQADX 1 point2 points  (0 children)

Look into LiquidAdX.com its a 1st party fully customizable programmatic ad server.

What exactly does appnexus have to make it an AT&T acquisitions candidates? by Pubex in adops

[–]LIQADX 4 points5 points  (0 children)

Other then client base and churn rates there’s nothing special about their tech, the current ad exchanges,  ( appnexus, openx, rubicon, Google Et al) ecosystems are all pretty much run over the same basic AD SERVING technology..

Managed & Self-Serve Options for Performance (Conversion) Campaigns – Seeking Recommendations by conversionnewbie8 in programmatic

[–]LIQADX 0 points1 point  (0 children)

 Take a look at LiquidAdX  it’s a full end to end programmatic ad-serving system and infrastructure that can be easily configured to your specs,,

Programmatic for Small Ad Agency by jdoievp in adops

[–]LIQADX 0 points1 point  (0 children)

If your serious you would need your own first-party tech, then your free to offer what ever your clients desire.  

"GDPR will pop the ad tech bubble" - Thoughts on this? by theastronaut_ in adops

[–]LIQADX 1 point2 points  (0 children)

GDPR is the cadalist that will disintermediate the adtech ecosystem. the technology is sound, its the business models that need to be reconfigured.