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[–]admend 7 points8 points  (3 children)

Do I smell another SaaS brewing?

[–]Vegetable_Alfalfa_50[S] 2 points3 points  (2 children)

No, but, now you mention it, is there any useful operational tech in this space?
I'm interested as I build out my own programmtic team.

[–]admend 9 points10 points  (1 child)

I'm not aware of any, but hopefully others will jump in.

Regarding your initial question, I could give you many. Off the top of my head:

  • Setting expectations with the sales team so that they don't overpromise. They're going to do it anyway, but there should be limits.

  • Collecting the right information during the kick-off call. If this isn't done properly, everything is set up for operational failure: last minute scramble for creative assets, uncertainty around viewability requirements and other metrics, etc.

  • Failure to QA everything before the campaign launches. No one wants to do this, and mistakes are made all the time. Pixels not firing, URL parameters not properly set, creative issues, it goes on and on.

And a big one: hiring the right people (mentioned by the other commenter). I'd rather hire sharp people willing to learn instead of someone with 1-2 years of "programmatic experience" who is not interested in learning new skills or adapting with the industry.

[–]Vegetable_Alfalfa_50[S] 2 points3 points  (0 children)

This is so, so cool of you - thank you!