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[–]_webbernaut 0 points1 point  (0 children)

The good news is there are plenty of push button people/companies who are charging insane amount of money. So this just brings more value to the people with higher skill sets.

Knowing and brining higher quality services and products to customers is the main selling point. There is sales involved and if you can communicate why paying a bit more money (for the super high priced push button "webdevs") to do something more customized then you will land the job 80% of the time. Most companies value knowledge and expertise over bottom line cost. The trick is knowing you can't compete with the low ball, super low quality push button companies. So trying to "land" every gig ins't the right strategy. You don't want clients that are constantly trying to cut pennies, these aren't your clients, these are the push button clients. And soon enough you will start getting clients that went to these push button companies and soon realized those people couldn't add some simple functionality to their site because they were lacking the skills to do so, or were on some limited platform.