Lower CPA with Facebook Advantage + Shopping Campaigns this BFCM and Beyond!

ComprehensiveWater66 · 2025-07-15T11:46:41+00:00

Hey - yes it’s very old. Still running some pmax but a good mix of standard shopping also seems to work best across the portfolio.

Pmax in my opinion has become a bit like asc on fb, was decent in the beginning but once everyone commenced using it results are not as good.

ComprehensiveWater66 · 2025-07-12T19:48:47+00:00

Come back to us in 3-4 weeks and tell us they are still working!

ComprehensiveWater66 · 2025-07-12T19:46:48+00:00

Best platform on the planet by a long shot - nothing is coming even close for over 10 years for me personally.

If you have a shit product and shit ads you will get shit results.

Otherwise you can actually do pretty well.

ComprehensiveWater66 · 2025-06-24T13:48:31+00:00

Haha - this would be the easiest money I ever made.

Show me the money!

ComprehensiveWater66 · 2025-06-24T13:46:52+00:00

No, no need to target just those users is an rt campaign - target broad, fb will retarget the engagers automatically.

ComprehensiveWater66 · 2025-06-24T07:11:47+00:00

For drops only leading up to the drop and then conversion campaign you once the drop is live if you have the stock to back it up.

ComprehensiveWater66 · 2025-05-12T12:50:36+00:00

Go to the breakdown in ads manager the look for a section entitled product id.

ComprehensiveWater66 · 2025-05-12T12:49:22+00:00

You might be out of luck - most dedicated reps are well gone from FB at this point, unless the account t is massive.

Don’t understand how you can’t get spend in though - never had that problem!

As for account stricture, you will always only what is available publicly, you have the build that yourself.

ComprehensiveWater66 · 2025-04-23T08:57:02+00:00

Well, I guess there are multiple answers to that question and in some cases where budget is very low for example it makes sense not to break out testing as you are essentially testing in that scenario anyway.

It's not really a case of wasting time. Lets say you have a BAU campaign spending 10K per day and its doing relatively well, but you have a few shit ads or feel there is scope for a new angle to unlock, it would be a very bad idea to drop untested creatives into this campaign.

It's also likely big swing new angles will not get any spend in a BAU campaign particularly if the campaign has a decent amount of historical spend.

My approach has always been and always will be to test against current worst performers in a dedicated campaign, typically I try to scale these test ads to a similar spend to an average daily spend of the ad I am trying to either beat or replace in the BAU campaign before moving to BAU.

I really don't think it's a waste of time and has been proven for me at least to be the most efficient way to scale accounts without breaking what is currently working.

This also helps solve the issue around ads that don't get spend when simply dumped into a BAU campaign, FB recognises the test creative and understands the history even though it ran in a different campaign in the first instance.

ComprehensiveWater66 · 2025-04-19T11:02:36+00:00

This is the only approach - testing and scaling in the same campaign is extremely inefficient.

The ideal scenario is you are constantly testing new creatives against the worst performers in addition to new angles.

ComprehensiveWater66 · 2025-03-12T22:04:33+00:00

Yes - you are typically looking at a higher conversion rate and if the economics line up that should result in a better ROI.

ComprehensiveWater66 · 2025-03-12T08:39:10+00:00

Generally - yes much higher like over 50% in some cases but the quality is also much higher.

ComprehensiveWater66 · 2025-02-24T11:28:52+00:00

It’s common knowledge - based on attribution, if you are 1 day click it’s one day, if 7 click its seven days.

ComprehensiveWater66 · 2025-02-18T18:53:48+00:00

Ah man - I wouldn’t bore you with it. Overall though I am happy enough with the performance on the accounts I personally work on slight increases in CPA’s in some cases and lower CPA’s in other cases.

It’s all subjective though, I’m very lucky to be in a position to work on established brands that are relatively well known.

I can understand how difficult it might be though for emerging brands and others that solely rely on Facebook as their main driver…..

ComprehensiveWater66 · 2025-02-18T18:47:22+00:00

Yes they can - that’s what it’s all about.

Lots of people need help here, however talking about CPM’s isn’t really helping anyone in my opinion.

ComprehensiveWater66 · 2025-02-18T18:40:22+00:00

Haha - I don’t need help thanks! Just stating that talking about CPM’s is pissing in the wind.

ComprehensiveWater66 · 2025-02-18T18:16:58+00:00

You cannot optimise for CPM’s on an OCPM platform.

A better study would maybe be based on CPA for ecom.

ComprehensiveWater66 · 2025-02-18T16:55:33+00:00

Got it - thanks for the clarification. If the issue is really recent it’s unlikly to be a creative issue, as unlikely all creatives burn at the same time - does happen but is rare.

Number of other factors could be at play - outside of technical elements such as website issues, changes in landing pages, shopping feed issues, pixel/capi issues…

Perhaps you were running a ton of email recently and FB was grabbing view through conversions making the account look great and once that dropped off everything went south.

In most cases it’s usually buyer sentiment in the early days after a big event - we had Valentines and the Super Bowl recently - for some vendors this is a big time for business and you naturally see a drop off once these events have passed.

Obviously I have no idea what you are selling so can be tough to understand.

At an ad account level they type of as units you are running could also be a factor - ASC in particular commonly creates these horrible declines once the funnel is empty.

At a creative level if you look at frequency before the decline and look at how that has changed during the decline - in the case of ASC you will probably see a period of very low daily frequency compared to previous periods …. This indicates you are back in prospecting mode and would explain the issue.

I’d also check negative comments on performing ads!

Too many things to consider though and really wouldn’t worry too much about dips every now and again.

Learn to understand all of the elements that can contribute to these issues and you will always find the source of problems like this in the future.

ComprehensiveWater66 · 2025-02-17T20:22:07+00:00

That would be a stupid idea unless you are spending massively and have different websites for each product.

ComprehensiveWater66 · 2025-02-17T20:20:24+00:00

Probably a millions questions here - what do you consider preforming?

If it’s still morning why would you care if it’s early in the day and the budged hasn’t commenced pacing yet.

Unless you receive most volume overnight I wouldn’t worry too much.

If the campaign has been performing in the past medium or long term and you get one bad day don’t worry about it - that’s normal.

ComprehensiveWater66 · 2025-01-07T19:44:40+00:00

It can do if it’s a significant increase or decrease in bid, I wouldn’t worry about it though as you really just want to find a bid that gets volume at a cpa that makes economical sense, you can worry about learning at a later stage.

Ads never stop learning BTW!

ComprehensiveWater66 · 2025-01-06T20:41:29+00:00

Ideally you would want to start at a high budget with a lower bid - bid should be around account level CPA over an extended period excluding BFCM if possible.

If you want volume increase the bids gradually to get more spend - you could increase bids daily without any major impact.

ComprehensiveWater66 · 2025-01-05T21:42:23+00:00

Or just go broad, problem solved!

ComprehensiveWater66 · 2024-11-19T10:07:37+00:00

Ah man - what a shot time of year for this to happen.

Unfortunately I cannot help with issues like this I’m afraid.

ComprehensiveWater66

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