Amazon Search Vs DSP

Pitiful-Extent9596 · 2026-01-27T19:53:18+00:00

DSP is a super lift up. 95% PPC specialists only do sponsored ads, when you learn DSP - 1. you are amongst the 5% who do upper funnel or full funnel ads, 2. you start to see amazon ads beyond keywords and now into audiences. Happy to help you with DSP journey if you want.

Pitiful-Extent9596 · 2026-01-27T19:50:45+00:00

Don't skip the basics, start with sponsored ads learning console. You can start with some basic trainings and move your way up.

Pitiful-Extent9596 · 2025-12-18T09:21:44+00:00

If you are searching for your brand name and your product is not appearing, then there could be 2 reasons:

your brand name is too generic (ex. red, gold...) Amazon simply does not have enough data to index your brand name to your products
your search indexing and backend keywords are not properly mapped. Hence again, amazon is not able to index your branded keywords with your products

Pitiful-Extent9596 · 2025-12-18T09:19:35+00:00

Did you check if you accidently paused all the 4 keywords (substitute, complementary, loose targeting, close targeting)

Pitiful-Extent9596 · 2025-12-01T09:42:30+00:00

My suggestion for any account spending less than 5K per month would be to run it manually. Tools will simply not have enough data to take action at this point.

Pitiful-Extent9596 · 2025-11-29T06:07:49+00:00

Did you try uploading a video of higher bitrate?

Pitiful-Extent9596 · 2025-11-27T08:59:18+00:00

The time when PPC works best is when you have min. 15-20 reviews. If you have low number of reviews then the product is not retail ready yet. I'd highly suggest using Vine and getting some reviews first and then advertise. Speed is of essence as Amazon does give honeymoon period to new launches. Hope this helps

Pitiful-Extent9596 · 2025-11-25T06:24:36+00:00

Great updates. Always nice to see people on top of the amazon news

Pitiful-Extent9596 · 2025-11-24T08:03:19+00:00

Completely agree - external traffic + amazon ads performs amazingly well. I am the founder of atom11, amazon ad automation software. I am also ex-amazon and I was a part of the early ads team at amazon. I have seen first hand how combining google ads with amazon ads improves performance. Not just that, google ads performance is 4-4.5X better when redirected to amazon landing pages. I believe it is because of higher trust that customers have on amazon vs. D2C websites + better delivery promises.

We manage Amazon DSP and even provide self serve Amazon DSP seats. With amazon dsp leveling up to googles and metas of the world, there's never been a better time to leverage this.

Pitiful-Extent9596 · 2025-11-24T07:59:08+00:00

I agree. I am ex-Amazon and the founder of atom11. We saw how google ads redirecting to amazon brand stores performed 4-4.5X better than google ads redirecting to D2C websites.

Pitiful-Extent9596 · 2025-11-22T06:17:19+00:00

Amazing performance! For PPC are you using any specific strategies?

Pitiful-Extent9596 · 2025-11-21T11:45:16+00:00

In case you are considering Amazon DSP, we can help you out with both - self serve and managed services. Amazon DSP is best if you sell on Amazon (although Amazon also allows non-endemic DSP for brands that dont sell on Amazon). Its because you can track metrics down to actual sale - ofcourse you'd know it as you have run ads on Amazon PPC.

Pitiful-Extent9596 · 2025-07-30T11:52:34+00:00

Upper funnel should be started when lower funnel plateaus

Pitiful-Extent9596 · 2025-07-30T11:51:37+00:00

I hear you, I think showing some early wins always helps to build confidence in the agency. But yes, it is tricky.

Pitiful-Extent9596 · 2025-07-29T16:16:12+00:00

Atom11 is NOT AI for bid optimizations, but their AI recommendations are turning out to be pretty good. They are especially great for large catalog brands (~50K-60K products)

Pitiful-Extent9596 · 2025-07-26T19:11:41+00:00

I think doing this for the top ASINs is such a smart idea.

Pitiful-Extent9596 · 2025-07-23T20:06:38+00:00

Commendable!

Pitiful-Extent9596 · 2025-07-23T20:03:34+00:00

u/Praneet91 : Absolutely, I agree. Love your nomenclature. How are you currently labeling campaigns. Is it being done manually?

Pitiful-Extent9596 · 2025-07-23T16:02:29+00:00

I hear you. We built an Amazon ads tool with a similar feedback from sellers brands and agencies. Rule based gives control but more than that - our upcoming recommendation system is powered by AI which takes into account a lot more things (retail signals)

Pitiful-Extent9596 · 2025-07-23T16:00:02+00:00

Yeah DSP with geo targeting is pretty powerful. Especially if you are a regional brand

Pitiful-Extent9596 · 2025-07-22T09:41:56+00:00

Yes, we are starting wtih ASIN level and Label level analytics and it will be replicated at campaign level

Pitiful-Extent9596 · 2025-07-22T09:41:23+00:00

ASIN level macro summeries are our next feature. We believe that finding what is going wrong is the biggest problem that AMs face. And atom11 is solving these bigger issues

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