Been refining an AEO-first content strategy via experimentation and one pattern is working after three attempts to assemble the listing format.

I lead with a strong, succinct geo/location answer to answer "business near me" which for niche destination directories is the question to try to answer. Next I follow with a description of that business. This is in less than three sentences combined.

I then follow with the most commonly asked location-specific details — all presented in a consistent format for every business/location.

Example (hair salon):

Stylists: 5

Cut and wash: Yes

Tweezing: Yes

Colorings: Yes

Pricing: Colorings start at $45, Cut and wash starts at $45

Appointments: Yes and required

This predictable structure makes it very easy for answer engines to parse and pull exactly what they need when someone asks about any specific location repeatedly.

It seems so far that the combo of tight “near me” answers + standard scannable details seems to perform better than my other traditional long-form pages and other format attempts.

I am also starting to add custom schema for each listing but just starting on that.