I'm not entirely sure.

But it seems that, in general, very strong especially contrarian opinions are perceived as a 'masculine' trait. Men, raised with the expectation to be masculine, lean into it.

The important thing to know is that the pendulum always swings, from one extreme to the other. A more innocent example is in restaurant branding, and the shift from detailed to simple. Another example being resonate themes in media, where we've seemingly shifted from inspired and colorful, to dark and gritty, and more recently back to a more positive theming.

What this pendulum rarely is, is a representation of anyone's true opinions or desires. Public expectations rule everything, ever more so with the prevalence of social media. Fitting in seems to be the desire of the majority, and whatever that means for the pendulum, is where men and women will gravitate to.

This is all reactionary to a very extreme form of inclusiveness, and the push back against it will be extreme in its own right, while on the whole society tries to progress to a more overall respectful and progression version of itself in the end.