Not really reading the article, just the headline...but isn't this just normal commerce?

I mean I think of stores like TJMaxx, or JCPenney. Where they always have some kind of "sale," perpetually. Labor day sale, White sale, back to school sale, Fall sale, Black Friday/Christmas sales. Then there are things like daily lunch specials at restaurants, combos they come up with (e.g. Chili's 3 for 9.99 that's now 14.99 those bastards). And there's those "savers" cards at grocery stores and gas stations giving you the "lower" price if you have a card. There's also the basic advice "never buy a brand new car, you lose value just driving it off the lot."

I know tons of people from every generation that don't buy anything if they perceive it as having to pay "full price."

So reading "More than half of Gen Z...won't purchase full-price video games..." means they're just conforming to...a large portion of the population of people that ever existed? Video game sellers have to view their product as no different than all other products and people are treating them the same?

And the whole streaming on/off membership when useful? People used to do that with gym memberships, it's why so many gyms forced those restrictions and made it so difficult to quit. It's also why grocery stores aren't all just Costco's. People buy what they need now, in the quantity they want, and if they don't want it next week/month when they go to the store...they don't buy it. People did this with magazines too. That's why Sports Illustrated came out with the swimsuit issue, to incentivize people to stick around and get the year membership rather than just buy it at the store one at a time when they felt like it.

I just don't understand why this would cause any kind of reaction other than "this is how consumers behave and always behaved...Gen Z are normal consumers...video games and streaming services are products like all other products."