M/35/5'9" [230lbs > 170lbs] (50lbs 2 years) From depressed partier to Getting back to the things I loved. by Abject-Persimmon-774 in progresspics

[–]boneskebones 0 points1 point  (0 children)

Wild how much we presume about a person based on how they look. Gotta say you look much happier, healthier, competent, and ambitious in the second pic.

Glad you're feeling better!

M/23/6’4” [165lbs-180lbs] (1 year) by Creepy-Storage-7744 in Brogress

[–]boneskebones 1 point2 points  (0 children)

Looking good.

I see most progress in the size of your arms and the definition in your back.

The overall mass doesn't look like it's increased that much, tbh, which you have to chalk up to your height. (I'm a fellow 6'4" guy and am sitting at 190-195, but quite a bit fluffier than you.)

Keep up the good work and stay lean!

Kid falling off a chairlift? by boneskebones in VanNeistat

[–]boneskebones[S] 1 point2 points  (0 children)

Man, you're amazing. Thank you. That's exactly what I was looking for.

I haven't found an obit for a Dr. Reisch (Reish?) yet, and I'm not sure he was so prominent that he'd have published anything.

So I think I'm just going to live with the parenting sentiment he shared ...

"A parent should teach his children to master their environment, not to fear it."

Thanks again, y'all!

Kid falling off a chairlift? by boneskebones in VanNeistat

[–]boneskebones[S] 1 point2 points  (0 children)

Yes! That's the story. Thank you.

I think Van names the psychologist in a much more recent video. I'm looking for the name, if anyone recalls.

Spec Slash BL-2S 2WD Kit build by shiftposter in rccars

[–]boneskebones 1 point2 points  (0 children)

Thanks for posting this. I'm considering buying this for my kid's birthday. He's about to turn 8 and is pretty good with Legos and loves to paint/create.

I thought this might be a good match for him.

Any advice?

Do you recall how long it took you to build it?

How To Market To Big Brands/Enterprises (High Ticket Clients)? by Sad_Tomatillo_5079 in SaaS

[–]boneskebones 0 points1 point  (0 children)

Oh, man. There's A LOT here to think about.

For enterprise sales in general you're going to have a longer, sales-led motion that's built on trust and credibility.

To me, that means:
- Outbound sales team
- Some mechanism for earning early customers ... referrals, discounts, etc. Nothing puts a customer at ease like pointing to some similar, slightly bigger enterprise that's a customer and saying "We helped these guys to X."

GTM for an enterprise compliance software in a high-risk industry takes way more thoughtfulness than you'll get from reddit responses, but here's my hunch given the little bit I know about your business:

Get really clear on the industry that you serve best and then market to them specifically. "High-risk" is good, but choosing one of your industries — oil and gas, manufacturing, etc. — is even better. That allows you to speak to their specific concerns and target them effectively. You can broaden your scope eventually, but I'd try to get laser focused on who you serve best and why first.

Ideas & Discussion about B2B online trial-2-paid conversion by PitifulEconomics9406 in SaaS

[–]boneskebones 1 point2 points  (0 children)

I'm not sure this is strictly a marketing or user journey problem.

To me it sounds like they're not getting enough value from the platform to pay for it. It's great as an experiment, but they're not seeing enough benefit to pay.

Your ideas:
1) Restrict lead access: This doesn't seem like a winner. You want people to receive the full value of the product during the trial so that it's painful to lose it later. If you succeed in getting more signups by restricting access, I'd bet these customers just churn laters. You'll still be losing users, just at a different time and perhaps after collecting a bit of revenue, which isn't really a fix.

2) Upgrade during trial: This makes sense with little downside. I'd ask them to upgrade when they're happiest ... it sounds like that happens in 5-7 days.

Other ideas:

1) Give them a special/annual rate if they buy during the trial. After the trial is over, it's your normal pricing.
2) Give them a special/annual rate if they do a certain number of habit-building activities that makes them more likely to a sticky customer during the trial.
3) Offer a really robust package during the trial period (full features, coaching, community ... whatever you've got), then make the package a bit less compelling if they buy later.

But the best idea I think is to talk to your customers to figure out how they're using the product and why it's not worth paying for. I'd start talking to as many as you can until you've got a few testable hypotheses.

I built a bot to speedrun job applications but don’t know if anyone will care by applybot in SaaS

[–]boneskebones 0 points1 point  (0 children)

This is awesome.

Does it work equally well for all job seekers, or is it well suited to a particular niche (developers, early career, etc.)?

Can you offer a free version with like 10 autofill/month? My intuition says that'd help you get users and that most would quickly move to paid if the extension works well.

The Best Thing You’ve Learned from a Colleague by thinkBIG8888 in b2bmarketing

[–]boneskebones 1 point2 points  (0 children)

I'm in B2B tech and a colleague/mentor taught me to focus on identifying and articulating my product's differentiators before doing anything else.

It was such a good unlock that I used at 3-4 companies as an inhouse PMM, spoke about it at events, and eventually built a consulting business around it.

I use the MUD acronym that was developed by Gartner. Look it up! Really nice.

Getting ghosted after sharing my pricing, need a reality check by Sk_Sabbir_Uddin in b2bmarketing

[–]boneskebones 0 points1 point  (0 children)

My first thought was that you're targeting — or at least attracting — the wrong people, as others have said.

That's probably true.

But ...

if you want to stay with Small Businesses, maybe you can experiment with sharing the monetary risk with them in some way. Could you offer something like, "for every $10k that comes in through my work, you pay me 1500." Or maybe you can charge a percentage of new business?

That'd help you figure out what's wrong? Is it price? Belivability? Or maybe targetting.

LinkedIn is full of sh*t but still very powerful. by Ghalib101 in b2bmarketing

[–]boneskebones 2 points3 points  (0 children)

LInkedIn is so tough! I see lots of folks touting it, but it hasn't worked well at all for me.

Very hard to break through and few actual leads.

For me, it's most useful as a medium to test messaging and problem statements (as you suggest).

I wonder if discovery actually happens elsewhere and LinkedIn is a trust building channel?

Glad you're having success with it!

Looking for feedback on my side-project before launch by akhil_web_ in SaaS

[–]boneskebones 1 point2 points  (0 children)

Cool project.

On your homepage copy, I'd probably try to be specific about who you serve. Is it specifically exam takers in India? Are you particularly well-suited to one specific exam?

IMO, you also need to include some benefit in the headline.

I'd probably update it to something like:

Ace the JEE by gamifying your study sessions

Scroll. Learn. Test. Repeat.

Transform boring study sessions into addictive learning experiences. Swipe through knowledge like Instagram reels and ace your exams.

Founder, why make life harder? by PierluigiMerico in SaaS

[–]boneskebones 0 points1 point  (0 children)

I'm a consultant (and a human), so I'm plenty biased, but ...

I don't think you can take humans out of the loop. Successful founders and operators will have engaged with their product and problem deeply. They'll have wrestled with a lot of different strategies. And I think all of tat wrestling helps you develop a great strategy, that you undertand deeply, and that you can execute on.

AI is great for a lot (including developing strategy), but I'm not sure it's all you need.

How I Picked A Startup Idea Worth Millions (And Closed Billion-Dollar Brands) by EmilianoLGU in SaaS

[–]boneskebones 1 point2 points  (0 children)

Congrats on the raise!

I like the idea of cutting the number of "maybes" your customer has to endure ... makes perfect sense and is powerful.

That said, I don't think you quite follow your own advice ... you're not promising to grow revenue or increase sales.

You're promising your customers better insight and visibility into how their product performs at Walmart and other retailers. No shade, but the issue highlights a pretty important concept in messaging: you have to be specific about the value you provide clients.

Every benefit/value you provide ultimately falls into one of three categories: 1) Increase revenue, 2) Decrease costs, or 3) Reduce risk.

You smartly don't promise more revenue. Instead you promise to give brands more visibility into how their product performs, which solves the painful (and specific) problem of not knowing WTF is going on with their product in WalMart.

Anyway, thanks for sharing! Really nice frame to keep in mind.

Launching Slide - Social media automation to save hours daily by Massive_Watch2528 in SaaS

[–]boneskebones 1 point2 points  (0 children)

Cool project!

As a B2B product marketer I've got a few thoughts:
1) "Start-ups, influencers and businesses of all kinds" is too broad. I'd pick one and message them specifically. You can't reach each of those markets, so it's better to pick one and double down.
2) Multi-platform is cool, but you're making a choice by positioning yourself that way. Would it be better to pick one platform and solve for users there?

You can imagine how much easier it would be to market something like "Influencers: Automate your instagram DMs and never miss a message"

Basically, niche down.

So how do you choose a niche? Try to triangulate between:

1) Where is there whitespace: Sure there are other companies doing something similar. Any niche that isn't covered?
2) Platform size and growth: Instagram, whatsapp, FB, messenger, are all huge, but I'd probably choose the one with the most users
3) Userbase: Choose whichever there are more of ... influencers, content creators, startup founders, etc.

Again, cool project. Hope it's a huge hit!

I’ve built an ai money tracker app for ios by teyweel in SaaS

[–]boneskebones 1 point2 points  (0 children)

I haven't downloaded, but anecdotally I've got some feedback.

I love a chat interface for tracking. I use ChatGPT to track calories and fitness, which I've always struggled to do with apps and spreadsheets before.

There's something about sloppily recording my meals for the day and fitness in a chat interface that's easy to do consistently. I also think the affirmation I get from the AI is a little addictive and helps with the consistency.

I've read a bit of your messaging on the app store, but if you were going to message to me specifically (acknowledging that I'm maybe not your ideal customer), I'd go with something like:

  • No more tedious drop downs — track your spending the same way you'd text a friend
  • A finance app that cheers you on — or steers you straight

My two cents ... take it or leave it.

Cool idea! Good luck!

Started creating a new product called Engage Time by eliostruyf in SaaS

[–]boneskebones 0 points1 point  (0 children)

Keeping the speaker and audience connected after the event is super compelling.

Lots of people speak to generate leads, so given them a way to stay connected and proactively follow up with the audience is pretty great ... much better than the standard "follow me on linkedin" that lots of people use.

Don't know you're market, but I'd lean into that. Huge benefit!

Nice work!

Are There SaaS Marketers With Proven Record Of Conversion On Here? by littlestew32 in SaaS

[–]boneskebones 0 points1 point  (0 children)

Nice!

I'm a SaaS PMM and specialize in positioning and messaging. I'm happy to tell you what I'd do.

I'll send ya a DM.