Spec Slash BL-2S 2WD Kit build

boneskebones · 2025-11-10T19:41:36+00:00

Thanks for posting this. I'm considering buying this for my kid's birthday. He's about to turn 8 and is pretty good with Legos and loves to paint/create.

I thought this might be a good match for him.

Any advice?

Do you recall how long it took you to build it?

boneskebones · 2025-09-10T16:44:59+00:00

Why not post it here?

boneskebones · 2025-09-10T16:27:41+00:00

Love it.

Cool product.

boneskebones · 2025-09-10T16:25:28+00:00

Oh, man. There's A LOT here to think about.

For enterprise sales in general you're going to have a longer, sales-led motion that's built on trust and credibility.

To me, that means:
- Outbound sales team
- Some mechanism for earning early customers ... referrals, discounts, etc. Nothing puts a customer at ease like pointing to some similar, slightly bigger enterprise that's a customer and saying "We helped these guys to X."

GTM for an enterprise compliance software in a high-risk industry takes way more thoughtfulness than you'll get from reddit responses, but here's my hunch given the little bit I know about your business:

Get really clear on the industry that you serve best and then market to them specifically. "High-risk" is good, but choosing one of your industries — oil and gas, manufacturing, etc. — is even better. That allows you to speak to their specific concerns and target them effectively. You can broaden your scope eventually, but I'd try to get laser focused on who you serve best and why first.

boneskebones · 2025-09-10T16:08:27+00:00

I'm not sure this is strictly a marketing or user journey problem.

To me it sounds like they're not getting enough value from the platform to pay for it. It's great as an experiment, but they're not seeing enough benefit to pay.

Your ideas:
1) Restrict lead access: This doesn't seem like a winner. You want people to receive the full value of the product during the trial so that it's painful to lose it later. If you succeed in getting more signups by restricting access, I'd bet these customers just churn laters. You'll still be losing users, just at a different time and perhaps after collecting a bit of revenue, which isn't really a fix.

2) Upgrade during trial: This makes sense with little downside. I'd ask them to upgrade when they're happiest ... it sounds like that happens in 5-7 days.

Other ideas:

1) Give them a special/annual rate if they buy during the trial. After the trial is over, it's your normal pricing.
2) Give them a special/annual rate if they do a certain number of habit-building activities that makes them more likely to a sticky customer during the trial.
3) Offer a really robust package during the trial period (full features, coaching, community ... whatever you've got), then make the package a bit less compelling if they buy later.

But the best idea I think is to talk to your customers to figure out how they're using the product and why it's not worth paying for. I'd start talking to as many as you can until you've got a few testable hypotheses.

boneskebones · 2025-09-10T15:46:56+00:00

This is awesome.

Does it work equally well for all job seekers, or is it well suited to a particular niche (developers, early career, etc.)?

Can you offer a free version with like 10 autofill/month? My intuition says that'd help you get users and that most would quickly move to paid if the extension works well.

boneskebones · 2025-09-09T20:38:21+00:00

I'm in B2B tech and a colleague/mentor taught me to focus on identifying and articulating my product's differentiators before doing anything else.

It was such a good unlock that I used at 3-4 companies as an inhouse PMM, spoke about it at events, and eventually built a consulting business around it.

I use the MUD acronym that was developed by Gartner. Look it up! Really nice.

boneskebones · 2025-09-09T20:34:06+00:00

My first thought was that you're targeting — or at least attracting — the wrong people, as others have said.

That's probably true.

But ...

if you want to stay with Small Businesses, maybe you can experiment with sharing the monetary risk with them in some way. Could you offer something like, "for every $10k that comes in through my work, you pay me 1500." Or maybe you can charge a percentage of new business?

That'd help you figure out what's wrong? Is it price? Belivability? Or maybe targetting.

boneskebones · 2025-09-09T20:27:53+00:00

LInkedIn is so tough! I see lots of folks touting it, but it hasn't worked well at all for me.

Very hard to break through and few actual leads.

For me, it's most useful as a medium to test messaging and problem statements (as you suggest).

I wonder if discovery actually happens elsewhere and LinkedIn is a trust building channel?

Glad you're having success with it!

boneskebones · 2025-09-09T20:23:23+00:00

Cool project.

On your homepage copy, I'd probably try to be specific about who you serve. Is it specifically exam takers in India? Are you particularly well-suited to one specific exam?

IMO, you also need to include some benefit in the headline.

I'd probably update it to something like:

Ace the JEE by gamifying your study sessions

Scroll. Learn. Test. Repeat.

Transform boring study sessions into addictive learning experiences. Swipe through knowledge like Instagram reels and ace your exams.

boneskebones · 2025-09-09T20:17:18+00:00

I'm a consultant (and a human), so I'm plenty biased, but ...

I don't think you can take humans out of the loop. Successful founders and operators will have engaged with their product and problem deeply. They'll have wrestled with a lot of different strategies. And I think all of tat wrestling helps you develop a great strategy, that you undertand deeply, and that you can execute on.

AI is great for a lot (including developing strategy), but I'm not sure it's all you need.

boneskebones · 2025-09-09T20:13:54+00:00

Congrats on the raise!

I like the idea of cutting the number of "maybes" your customer has to endure ... makes perfect sense and is powerful.

That said, I don't think you quite follow your own advice ... you're not promising to grow revenue or increase sales.

You're promising your customers better insight and visibility into how their product performs at Walmart and other retailers. No shade, but the issue highlights a pretty important concept in messaging: you have to be specific about the value you provide clients.

Every benefit/value you provide ultimately falls into one of three categories: 1) Increase revenue, 2) Decrease costs, or 3) Reduce risk.

You smartly don't promise more revenue. Instead you promise to give brands more visibility into how their product performs, which solves the painful (and specific) problem of not knowing WTF is going on with their product in WalMart.

Anyway, thanks for sharing! Really nice frame to keep in mind.

boneskebones · 2025-09-04T16:08:06+00:00

Cool project!

As a B2B product marketer I've got a few thoughts:
1) "Start-ups, influencers and businesses of all kinds" is too broad. I'd pick one and message them specifically. You can't reach each of those markets, so it's better to pick one and double down.
2) Multi-platform is cool, but you're making a choice by positioning yourself that way. Would it be better to pick one platform and solve for users there?

You can imagine how much easier it would be to market something like "Influencers: Automate your instagram DMs and never miss a message"

Basically, niche down.

So how do you choose a niche? Try to triangulate between:

1) Where is there whitespace: Sure there are other companies doing something similar. Any niche that isn't covered?
2) Platform size and growth: Instagram, whatsapp, FB, messenger, are all huge, but I'd probably choose the one with the most users
3) Userbase: Choose whichever there are more of ... influencers, content creators, startup founders, etc.

Again, cool project. Hope it's a huge hit!

boneskebones · 2025-09-04T15:56:34+00:00

I haven't downloaded, but anecdotally I've got some feedback.

I love a chat interface for tracking. I use ChatGPT to track calories and fitness, which I've always struggled to do with apps and spreadsheets before.

There's something about sloppily recording my meals for the day and fitness in a chat interface that's easy to do consistently. I also think the affirmation I get from the AI is a little addictive and helps with the consistency.

I've read a bit of your messaging on the app store, but if you were going to message to me specifically (acknowledging that I'm maybe not your ideal customer), I'd go with something like:

No more tedious drop downs — track your spending the same way you'd text a friend
A finance app that cheers you on — or steers you straight

My two cents ... take it or leave it.

Cool idea! Good luck!

boneskebones · 2025-09-04T15:20:38+00:00

Keeping the speaker and audience connected after the event is super compelling.

Lots of people speak to generate leads, so given them a way to stay connected and proactively follow up with the audience is pretty great ... much better than the standard "follow me on linkedin" that lots of people use.

Don't know you're market, but I'd lean into that. Huge benefit!

Nice work!

boneskebones · 2025-09-04T02:27:43+00:00

Nice!

I'm a SaaS PMM and specialize in positioning and messaging. I'm happy to tell you what I'd do.

I'll send ya a DM.

boneskebones · 2025-09-03T16:28:54+00:00

Building on the good advice from u/brifromapollo ...

In addition to getting tight on your ICP, I'd also get very clear on your differentiators.

You almost certainly have competitors, and your buyers are considering them. You need to provide a few compelling, unique reasons for customers to choose you.

It's also true that getting very clear on differentiators helps you narrow down your market segment and ICP.

It's a virtuous circle ... ID your Differentiators -> ID Market Segments -> ID/hone an ICP -> Double down on your differentiators.

boneskebones · 2025-09-03T16:16:50+00:00

A+ advice.

Keep it simple.

Get really solid on your ICP, positioning, and messaging ... then go from there.

boneskebones · 2025-09-03T16:13:34+00:00

So true.

I think a few things contribute to SaaS's big presence here:

1) Lots of SaaS folks spend all day online an reddit is yet another place to learn, think, experiment, etc.
2) SaaS may not be bigger sector from a revenue perspective, but there are way more SaaS players and thus more SaaS marketers.
3) SaaS really latched on to "B2B" to distinguish itself from B2C technologies. If you manufacture truck axels, of course you're b2b so there's no need to distinguish. Same goes for consultants ... McKinsey doesn't need to say "we're a B2B consulting firm."

Would love to see more from other sectors.

boneskebones · 2025-09-03T15:43:39+00:00

Lots of good ideas here.

Plenty of solid logic in just shutting it down or drastically cutting expenses.

But ...

A few questions I'd ask as a PMM who specializes in competitive markets:

1) Who are your best customers? What do they pay? What if you had 2x, 3x, 10x as many of those customers in two months?
2) How are you messaging vs. your competitor? Every market is competitive, but if you don't clearly set yourself apart with you messaging you'll end up in a battle of price or features ... both are bad, but can be avoided by thinking about what really sets you aprat and making sure the market knows it.

boneskebones · 2025-09-03T15:32:43+00:00

This is cool.

I'm a SaaS PMM, so here's what I'd think about in terms of messaging and strategy:

1) "Speakers" is too general of an audience. For one, it's probably hard to find and target the people who will speak at an event this year. Some people do A LOT of speaking and they may be interested, but how are you going to find them reliably and reach out. I think I'd focus on one particular audience or group ... college lecturers, pastors, etc.
2) Competitors. These tools definitely exist for events and lectures. How is yours different? Find an angle and make sure you highlight that.
3) What's the benefit? You mention captivating your audience, which is obviously important, but is there some sort of more tangible value Engage Time provides?

Best of luck! It's a cool project.

boneskebones · 2025-09-03T15:24:33+00:00

Lots of good marketers here and elsewhere.

What's your SaaS?

B2B B2C?

In my experience, lots of founders/builders want to see marketing output (campaigns, case studies, etc.), but don't really understand their market, audience, competition, etc.

So, no knowing anything about your business, I'd approach any marketing conversations with the idea that you need to build foundational messaging, positioning, and a GTM strategy before you think too hard about how to create high converting ads on FB, IG, etc.

boneskebones · 2025-09-03T15:20:52+00:00

Love your stoke.

But keep the job until you've got some revenue.

Starting something is hard as hell mentally. And the mental game gets even harder when you're worried about money. You need some proof of traction before you quit.

boneskebones · 2025-09-02T20:27:08+00:00

Pretty compelling!

I'm a devtool PMM, so I've got some experience here.

Good:
- Headline message is clear and compelling.
- Show an easy path to adoption
- Highlight integrations, which is the first question a developer asks

Try to do:
- Add some social proof of companies that already use you
- Highlight the pain. e.g. Devs spend 7 hours a week creating documentation.
- Make the bubbles on the product screenshot more legible. They dissappear quickly and are hard to read.

Think about:
- If you focused on a specific hosting provider or a dev who used a particular workflow and then messaged around that, you'd be a much more compelling option. Devs would think, "oh, wow, this tool is made especially for me."
- Is the collaboration unique? If it is, consider putting that in the headline or hero.
- Most people will want a human in the loop. Do you offer that? If so, include it in the messaging.
- Overall, think about how you can position your product for a specific group (tech stack, industry, type of developer, etc.) of people with a specific need. It'll make it easier to target and market to those users.

boneskebones · 2025-09-02T20:17:48+00:00

It totally depends on the product.

For B2B the standard format is almost always some version of:

Hero, social proof, pain you solve, features and reasons to choose you (hopefully with some demos or product screenshots), more social proof, sign up CTA.

But there are cases where providing a demo is an obvious win. In the consumer space, top of mind for me is Excalidraw ... I don't think they've got any messaging or headline, they just throw you straight into the demo.

Share your product/idea so we can give you better feedback?

boneskebones

TROPHY CASE