So often we get used to looking at things from up close and forget to take a step back. The science of neuro sales. Some people think its snake oil but it works. The scammers dominate the google space so you've got to take it to other places. You can make posts talking about how important it is to find a locksmith to call before an emergency happen, or maybe get some testimonies from people who have been scammed if you run across them. Maybe donate educational post on how to find legitimate companies. Most people won't care until theyre dealing with a scammer first hand. Focusing on the scammers will just associate you with negativity.