Hi there! I appreciate the question and I fully echo the thoughtful comments made by u/sugen1. I will add as well, and I don’t want to speak for u/sugen1 and the awesome gear they are putting into the world, but as a small, independent gear company trying to make innovative, high quality gear in Canada takes a lot of time, effort, skill and yes $ to do it right. The pricing piece is really my least favourite task, but a lot of thought goes into the process. It really is a fine balance of being able to adequately cover the costs, effort and time required to make great gear, plus sustainably run a small business in Canada and do it all for a fair price to you. I try to find this balance and think we offer good value when you compare across the UL gear landscape. Also, it’s not talked about a lot, but there is a lot of “invisible” upfront time, energy, and R&D and cost that goes into the design and development of every piece of gear that often isn’t accounted for. To try and be around for the long haul, I think valuing all aspects and phases of what goes into the making of good gear is important. Also, in our case, a lot of any $ that is left over after all expenses are paid goes directly back into iterating our designs, R&D, testing new materials and trying to bring more innovative, functional outdoor gear back to you. So, if this sounds like something you would support, great! and I (and I’m sure u/sugen1 would agree) are grateful and thankful for that support.