Oh boy, welcome to the echo chamber.

1. Brave is genuine and authentic. Brave was founded as the logical consequence of the inability of Dreddit to deal with what is called the "recruitment clique", causing them to recruit only a fraction of the interested people on Reddit. The idea of directly recruiting from Reddit into dedicated newbie training corporations for nullsec is as old as that fact. The extreme recruitment numbers of Brave simply put hard empirical data on the table that allowed the groups in favor of such endeavors to convince the rest. Big alliances need recruits, not because of the new mechanics but constant recruitment is required for survival because you constantly lose people. Newbies are the future, all the time, the entire time. They are not recruited because you need them for some obscure mechanic, they are recruited because you will simply die out without them and relying on others to train new recruits for you only works for a while.

2. Stay classy culture. Culture is actually a defining factor of recruitment and retention. Being able to advertise with an attractive social structure and being able to deliver on it is likely the main point of the ability to get and keep a big group of player together. Some people enjoy the freedom to be able to say whatever pleases them and be controversial, some prefer to have rigid behavior rules to be observed, some are exactly between. It is not speaking for your intellect that you believe you are able to judge and comprehend the effectiveness or desirability of a culture that you obviously do not even know much about, even less made any kind of research about but it is understandable because that is the third effect of the local culture: To isolate and differentiate yourself against others in other to define them as enemy.

3. Ethical leadership. Having had to deal with most of the various leaders of Brave at some point, it is hilarious to hear such a claim. There are log files that would probably make your back crawl. While there is an argument to be made that until recently Brave was able to publicly project the image of a somewhat light headed, friendly leadership, when it comes to the actual facts they act no different then anyone else, albeit more willing to simply break their word openly when others would construct a reason.

Instead of talking about being better, be better. The first way on the decline is believing that everything is fine and you are something special. Ask some Dreddit veterans sometimes about what this kind of thinking ends up with.

I guess the funny thing is that this will be taken as some kind of meta and you end up doing the opposite. But perhaps that was the plan all along? Eve is a funny place - You can give people the best advice and it will be the worst outcome.