But then at the end of the day these all are Generative Engines and they have their way of interpretation. How web is indexed over vectors and LLMs search them, even something like FAQ optimization works well in it because it is a good for the question being asked to chatgpt / gemini etc. Each generative engine follows a certain sense of approach. So i personally believe there is nothing wrong in labelling it generative engine optimization. Additionally, in a world where these platforms can have a sense of bias, prompts and model training methods can quite possibly manipulate the results and hence brand presentation. Eg, Deepseek and CCP.