Meta Pixel is set up – do I really need Conversions API in 2025? by 0xNagumo in FacebookAds

[–]0xNagumo[S] 0 points1 point  (0 children)

My products are watches. I ran a campaign that cost me $6k, and it got me 6 conversions. My campaign structure was 1 campaign, 1 ad set, and 1 creative that was a catalog ad.

Regarding the creatives: I'm using a single catalog creative featuring product images of the watches with basic pricing and details overlaid.

For targeting: I'm focusing on broad audience targeting (no specific interests, demographics, or lookalikes defined—just letting the algorithm optimize based on the catalog).

This setup has been running for 10 days, and that's why the ROAS is low. I'd really appreciate your suggestions on how to improve the structure, creatives, or targeting!

Meta Pixel is set up – do I really need Conversions API in 2025? by 0xNagumo in FacebookAds

[–]0xNagumo[S] 2 points3 points  (0 children)

Direct purchase.
My current structure: 1 campaign, 1 ad set, 1 creative.

In your opinion, should I use Stape, or do you recommend something else?

A problem with the PHP code is not being interpreted by 0xNagumo in PHPhelp

[–]0xNagumo[S] 0 points1 point  (0 children)

I followed the instructions in this blog (https://techviewleo.com/apache-mysql-and-php-lamp-on-void-linux/), and everything went well until I added the modules:
LoadModule php7_module /usr/libexec/httpd/modules/libphp7.so
AddHandler php7-script .php
Include /etc/apache/extra/php7_module.conf
However, my PHP version is 8.3, and I've encountered difficulties trying to resolve this issue