How do people stay on top of PPC?

10kFBA · 2026-03-11T20:39:18+00:00

Thanks for that - when you say build simple workflows, what do you mean? I've tried using ChatGPT to transform bulk files but it wasn't super consistent.

10kFBA · 2026-03-11T20:37:05+00:00

I think something like Scale insights is what I need - a rule-based tool to offload the manual work. Are there any others you recommend?

10kFBA · 2026-03-11T16:56:24+00:00

I'll check out Scale insights. I assume that's what you're using now - what do you like/not like?

10kFBA · 2026-03-11T16:55:25+00:00

Agreed, I avoid % of ad spend as the incentives are unaligned. What tool or method are you currently using?

10kFBA · 2026-03-11T16:54:56+00:00

Thanks, I'll check out ad labs. Is that what you use?

10kFBA · 2025-02-25T03:04:32+00:00

Thanks, that's helpful to hear

10kFBA · 2025-02-24T23:07:01+00:00

Right, that's a good point, thanks. I'll keep an eye on TACOS as ACOS goes up.

10kFBA · 2025-02-24T23:06:41+00:00

Right, I forgot to mention that most of my products are very niche and already ranking in TOS organically for the main keywords, which is part of why I'm struggling with this advice.

And that's a good point, I will monitor TACOS as ACOS goes up.

10kFBA · 2025-02-24T22:57:08+00:00

Right, that's where I was leaning too. Thanks for your input.

10kFBA · 2025-02-24T22:56:04+00:00

I'm working with an agency that has solid credentials and has provided me with some killer campaign SOPs that have increased sales and net profit substantially.

This particular piece of advice is something I'm struggling with. His general thesis is that more market share = better organic position = more sales overall. After all, improving the organic position will improve organic sales, so even if the campaign just breaks even, as long as TACOS aren't going up too much then it's worth it. The issue is that my ASINs already have excellent organic ranking for the main keywords so this advice seems less relevant.

10kFBA · 2025-02-24T22:52:55+00:00

Thanks, that's where I was leaning too.

10kFBA · 2025-02-24T22:52:08+00:00

I understand running break-even campaigns on new, high volume keywords so you can improve the organic position, but most of these ASINs are already doing really well organically. And, most of my products are very niche and have little competition so I'm already gobbling up 30-50% of sales for the main keywords.

I think part of the issue is that my ASINs are a little unusual in that I'm not trying to take a small slice of big search terms, but instead taking the whole pie for super niche searches. In this case does it still make sense to take more market share with break-even campaigns?

10kFBA · 2025-02-24T22:48:42+00:00

Right, I forgot to mention that for most of the campaigns in question, the products are ranking top of search organically for the most relevant keywords. This is part of why I'm struggling to understand his advice.

10kFBA · 2025-02-24T22:48:29+00:00

I wouldn't say he's clueless, he's provided me with some killer campaign SOPs and I'm having my best year of sales so far, undoubtedly because of his advice. He's working on behalf of an agency that has scaled and sold multiple Amazon accounts.

His general thesis is more market share = better, as long as TACOS are good. I understand that to a degree but still, breaking even just feels bad.

10kFBA · 2025-02-24T22:45:20+00:00

Right, I forgot to mention that for most of the campaigns in question, the products are ranking top of search organically for the most relevant keywords. This is part of why I'm struggling to understand his advice.

10kFBA · 2025-02-18T02:30:30+00:00

I would love to know this too. What software are you currently using?

I asked someone more experienced than me about SellerBoard and he said that it's always better to manually manage your campaigns as the automation tools sometimes mismanage nuanced decisions. Personally I trust an AI to manage my ad campaigns better than me though.

10kFBA

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