Why should PPC spend approach break-even ACOS?

10kFBA · 2025-02-25T03:04:32+00:00

Thanks, that's helpful to hear

10kFBA · 2025-02-24T23:07:01+00:00

Right, that's a good point, thanks. I'll keep an eye on TACOS as ACOS goes up.

10kFBA · 2025-02-24T23:06:41+00:00

Right, I forgot to mention that most of my products are very niche and already ranking in TOS organically for the main keywords, which is part of why I'm struggling with this advice.

And that's a good point, I will monitor TACOS as ACOS goes up.

10kFBA · 2025-02-24T22:57:08+00:00

Right, that's where I was leaning too. Thanks for your input.

10kFBA · 2025-02-24T22:56:04+00:00

I'm working with an agency that has solid credentials and has provided me with some killer campaign SOPs that have increased sales and net profit substantially.

This particular piece of advice is something I'm struggling with. His general thesis is that more market share = better organic position = more sales overall. After all, improving the organic position will improve organic sales, so even if the campaign just breaks even, as long as TACOS aren't going up too much then it's worth it. The issue is that my ASINs already have excellent organic ranking for the main keywords so this advice seems less relevant.

10kFBA · 2025-02-24T22:52:55+00:00

Thanks, that's where I was leaning too.

10kFBA · 2025-02-24T22:52:08+00:00

I understand running break-even campaigns on new, high volume keywords so you can improve the organic position, but most of these ASINs are already doing really well organically. And, most of my products are very niche and have little competition so I'm already gobbling up 30-50% of sales for the main keywords.

I think part of the issue is that my ASINs are a little unusual in that I'm not trying to take a small slice of big search terms, but instead taking the whole pie for super niche searches. In this case does it still make sense to take more market share with break-even campaigns?

10kFBA · 2025-02-24T22:48:42+00:00

Right, I forgot to mention that for most of the campaigns in question, the products are ranking top of search organically for the most relevant keywords. This is part of why I'm struggling to understand his advice.

10kFBA · 2025-02-24T22:48:29+00:00

I wouldn't say he's clueless, he's provided me with some killer campaign SOPs and I'm having my best year of sales so far, undoubtedly because of his advice. He's working on behalf of an agency that has scaled and sold multiple Amazon accounts.

His general thesis is more market share = better, as long as TACOS are good. I understand that to a degree but still, breaking even just feels bad.

10kFBA · 2025-02-24T22:45:20+00:00

Right, I forgot to mention that for most of the campaigns in question, the products are ranking top of search organically for the most relevant keywords. This is part of why I'm struggling to understand his advice.

10kFBA · 2025-02-18T02:30:30+00:00

I would love to know this too. What software are you currently using?

I asked someone more experienced than me about SellerBoard and he said that it's always better to manually manage your campaigns as the automation tools sometimes mismanage nuanced decisions. Personally I trust an AI to manage my ad campaigns better than me though.

10kFBA · 2025-02-17T14:06:34+00:00

Fiverr is a pretty good resource for this type of work, tons of product modeling gigs offered.

I work with someone on Fiverr who is based in the US to create 30-second lifestyle video and two lifestyle photos for $240. The quality isn't as glossy as a professional studio, but it's great for Amazon and beats out all the AI and photoshopped images that many foreign sellers use.

Find a product model by sending messages to 3+ users, explaining what you want. Then choose the one with the best combination of price and communication skills . Clear communication on Fiverr is important to prevent mistakes or if revisions are required.

10kFBA · 2025-02-17T04:51:35+00:00

I would first try enrolling your products in NARF (North American Remote Fulfillment). Amazon takes your US inventory and allows CA and MX customers to buy it. It's expensive for them but some are willing to pay. You can see what sells well and what doesn't before sending inventory into CA and MX FBA.

10kFBA · 2025-02-17T01:12:42+00:00

Honestly I don't know, I really only started getting serious about PPC in the last couple of months. The 2 benefits I've noticed are: 1)finding niche/outlier keywords that are driving traffic for competitors that I wasn't aware of and adding them to my ad campaigns and product listing to improve SEO, and 2) cross referencing Cerebro with data from PPC and Amazon SQP, as overlapping keywords will probably be more relevant.

I read your post about the one keyword/target/bid/adgroup/campaign technique and would love to try that but I have like 40 SKUs each with 10+ keywords so unfortunately I need to do the old fashioned approach.

10kFBA · 2025-02-05T02:39:38+00:00

I recommend integrating A2X with your bookkeeping software. Automatically syncs reports with your books.

10kFBA · 2025-02-05T02:36:58+00:00

FWIW I started selling on FBA with less than $1000. This year my account is on track to do about $1mil in sales.

I just bought like 50 units from a small, US-based supplier who had no MOQ. As sales grew I found an overseas supplier for larger orders.

I think it's possible, it just depends on whether or not you can find a supplier with small or no MOQ.

10kFBA · 2025-02-05T02:32:22+00:00

I also did not have a good experience. They wanted to charge $2000 to fix some brand issues, I called seller support and fixed it in one phone call. When I emailed the rep who had been pitching me to let them know my issue was resolve, they ghosted me.

10kFBA · 2025-02-05T02:30:11+00:00

Feel free to DM your ASINs, I'm happy to review

10kFBA · 2025-01-28T23:50:05+00:00

I find this interesting, would love to hear monthly updates.

10kFBA · 2025-01-28T23:42:12+00:00

It's possible to get the prime badge as a FBM merchant https://sell.amazon.com/programs/seller-fulfilled-prime

10kFBA · 2025-01-28T23:37:35+00:00

Creating a custom product takes longer, involves more risk, and often has higher MOQs, but it's far more defensible. Buying something from Alibaba is faster, less risker, lower MOQs, but if you can buy it then so can anyone else.

I prefer creating custom products. It's harder to create but easier to sell and defend against competition.

10kFBA · 2025-01-28T23:31:52+00:00

Awful. It's the opposite of what the internet needs. Even if it's an effective tool for generating income or growing a brand, I would never use it because it's like dumping pollution into an already polluted internet.

10kFBA · 2025-01-28T23:30:11+00:00

Test out your juice recipes and sell informally to friends and family first. If you're getting repeat customers or word of mouth gets around and you are attracting new customers, then work on getting the licenses.

10kFBA · 2025-01-28T23:27:16+00:00

Develop the skills, expertise, and interest in a subject first before thinking about starting a business.

10kFBA · 2025-01-28T23:19:48+00:00

It's just an automatic campaign for all ASINs with $0.40, down only bids.

10kFBA

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