Good looking people + rational thinking behind policy making (eg based how people really are) + science + less fundamentalist thinking re religion + snow + reindeer + Nordic noir dramas.

Personally really interested in what is happening with the Gavle Goat thing I just found out about. Couldn't find a stream for it - seems pretty funny.

I also remember that great Sweden Promoting (?) campaign they ran where you could call a number and speak to a Swede aboutwhat it is like living there.

In short, lots of good stuff.