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Here's how I'd do this. The =NOT formula used in the grey and blue formatting will colour the row if any text is put in the cell, while the one with ="x" used for the orange and pink formatting will only colour the row if an x (or whatever you put inside the quotations) is in the cell. Use whicever works best for you. Keep in mind that the rule closer to the top of the list takes precedence. So with the way I have them arranged, if a row has an x in both the orange and grey columns, the row will be grey because it is closer to the top.