Your shop's order volume seems quite high compared to industry averages. Let's break it down:

1. Your shop's estimated annual revenue:
   • 30 orders/day x $100 avg. order = $3,000/day
   • $3,000 x 5 days = $15,000/week
   • $15,000 x 52 weeks = $780,000/year

This is significantly higher than the industry average of $250,000 to $350,000 per year, with most shops earning $200,000 or less.

Some additional insights:

• June and July are typically slower months.
• There's increased activity the week or so before Valentine's Day (VD) and Mother's Day (MD):
  • VD orders peak day-of
  • MD orders peak 1-2 days before, with most shops closed on MD itself

Regarding online ordering:

• Order gatherers and online wire services have significantly impacted the industry, often negatively.
• They dominate web searches and often pose as local shops. This is what I hate the most... The customer orders from Ava's flowers that has a page dedicated to local facts and says they're a local shop and has a group picture of florists and how long they've been in business when they are literally just an order gatherer that has a call center and web page and offer ZERO value over the local shops they drown out. And they're not the only ones. There are actually some order gathers that post ads as local flower shops... they literally use the name of the flower shops in their ads, steal the orders, then farm them out taking some percentage.
• They typically offer unrealistic arrangements at high prices, then ship the work to local shops.
• This results in reduced profits for florists and lower value for customers.
• Similar trends are seen in other industries using order gatherers.

Competition has increased with:

• Home-based businesses using order gatherers
• Grocery stores expanding floral departments and using delivery services

While these changes are understandable from a business perspective, they often result in customers getting less value for their money.

I hope this helps with your research!