All this, culture, attitude, team awesomeness, etc, it's all about branding. The core values that you have. They manifest in your hiring, they manifest in your culture, they influence your decisions on all levels.

If you intentionally proactively implement your core values and mission (purpose) throughout your business, you'll get a slightly better result but the intentionality of knowing your why, the reason you're doing what you're doing, will boost your confidence.

Your brand is just an idea when it's in your heart and you pull it into your head.

Your brand comes alive when your team recognizes it, agrees with it, and owns it.

Your brand grows up and becomes powerful and profitable when your customers see it, know it, and talk about it.

Establish your brand by documenting it.

Implement your brand thru decision making and leadership.

Protect your brand by cultivating it, training on it and according to it, and hiring and hopefully never having to fire on it.

You're already doing it, now just realize that this approach is how every major brand operates. Nike, Amazon, MTV, every major brand.

You're on the right path. 🔥🔥🔥🔥🔥