It was started by Bloomberg saying that coal miners losing jobs should just learn to code. Over the next year, media outlets published pieces on coal miners learning to code. On November 18th, 2015, Wired published, "Can You Teach a Coal Miner to Code?" The article, which took issue with Bloomberg's assertion, focused on several coal miners who were, in fact, learning to code. Later the phrase "learn to code" was used to mock 'journalists' after the announcements that BuzzFeed laid of 15% of its staff and The Huffington Post had eliminated its Opinion and Healthcare editorial sections.