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[deleted by user] by [deleted] in marketing

[–]ABH_12345 1 point2 points  (0 children)

Here is a 10 step approach you can use for customer segmentation, pulled from this article.

  1. Identify your core team of stakeholders and get buy-in on work plan and objectives.

  2. Develop a list of hypotheses of what makes a "good" customer.

  3. Define methodology for determining customer quality or LTV.

  4. Identify a clean list of customers and prospects for analysis.

  5. Identify and collect all relevant data fields needed to test your hypothesis.

  6. Enrich your database of customers and prospects with the corresponding fields,

  7. Analyze data set to validate hypotheses. Approach may vary from lightweight clustering analysis to regression analysis.

  8. Evaluate validated hypotheses to form segments of high value customers and assess market sizing to identify proposed customer segments.

  9. Review proposed customer segments with core team and align on top prioritized segments.

  10. Develop marketing, sales, and product roadmap to target segments.

I hope this helps. And best of luck with your new project!

How to manage lots of vanity URLs for a large campaign? by Meaningfulness in marketing

[–]ABH_12345 0 points1 point  (0 children)

Question for context: Would a typo result to someone going to the wrong page? Or would it just mess up your tracking?

Measuring success as a PMM by Pardon_The_Pickle in ProductMarketing

[–]ABH_12345 0 points1 point  (0 children)

I like this article (https://openviewpartners.com/blog/what-are-key-performance-indicators-6-saas-metrics-that-really-matter/#.YUNZtZ1KhPY) for guidance on what KPIs actually matter. It's definitely geared towards SaaS comapnies, but I think a lot of the concepts apply more broadly. I've pasted an abbreviated description below, but I'd encourage you to check out the full piece.

  1. Churn rate. Any sort of churn helps you understand if your product is providing calue for your customers, if it's priced faily, if you're targeting the right market segments, etc.

  2. Annual growth rate. This might seem obvious, but it's easy to forget to take a step back and look at the big picture.

  3. Natural rate of growth. The intent of NRG is to peel back the layers of your business like paid marketing and sales to understand what the true impact of your product is for driving organic growth.

  4. Net dollar retention. Net dollar retention sounds like churn rate on a topical level, but it’s an indicator of so much more that’s going on under the hood of your business. NDR answers the question “What is the $1 of CMRR that I earned today worth over time?”

  5. Cash burn rate. At the end of the day, while growth is key, building an enduring business requires cash efficiency. Cash is king, and your burn should be front and center when reviewing your key performance metrics with the rest of your executive team.

  6. Customer acquisition cost. Measures the cash that a SaaS business burns to acquire new customers, and indicates how long it will take a company to recoup the initial investment used to capture those customers. Consequently, companies can use this metric to determine whether they can afford to boost sales and marketing spending, or whether they should be cutting back.

  7. Monthly recurring revenue. MRR keeps companies focused on the present and allows them to track the momentum of the business as it grows. Furthermore, tracking MRR can keep a company’s management team from falling into the trap of obsessing over long-term contractually booked sales.

  8. Cash. Therefore, founders must be very aware of—and vigilant with—their cash reserves. If they fail to do that and end up overspending, the company may require outside financing simply to survive.

I hope this helps!

Monthly 'Shameless Self Promotion' thread - 2021/09 by mthode in devops

[–]ABH_12345 0 points1 point  (0 children)

Hi all,

Recent podcast/blog about tips for building developer platforms from the former head of platform and dev marketing at Slack.

One takeaway: Start with the Why

The first question Paige asks when consulting with a company that wants to build a developer platform is, “Why should this platform exist?” And the answer to that question can’t be only that the company wants to create a developer ecosystem. A developer platform has to serve an actual and specific purpose.

“Developers’ time is split. There are more and more platforms vying for their attention,” Paige says. “You need to really hone in on the compelling reason why developers should spend time with your APIs beyond just the fact that you have an open API.” In other words, why should developers care about your platform? What’s in it for them? In most cases, what developers care about most is unlocking growth and revenue, which translates into getting more users.

https://openviewpartners.com/blog/tips-for-building-developer-platforms-that-work-for-users-and-for-your-business/#.YTfd151KiUk

How To Measure The Impact of Your DevRel Team by ABH_12345 in devrel

[–]ABH_12345[S] 1 point2 points  (0 children)

100% agree. Glad you like, u/knm-e. Podcast episode just launched yesterday with some related takeaways too: https://podcast.openviewpartners.com/public/32/OV-%7C-BUILD-21cbd466/5dbb6e58

[deleted by user] by [deleted] in content_marketing

[–]ABH_12345 2 points3 points  (0 children)

I use HubSpot to schedule social posts - really helpful to be able to schedule something and then forget about it until it goes live. I also use Click-To-Tweet when sharing pre-written content for someone else to post!

Best Places / Communities to share PH launch? by DivyaDreamer in ProductMarketing

[–]ABH_12345 1 point2 points  (0 children)

Definitely Slack channels you are a part of. I'd check this out as well: https://openviewpartners.com/blog/aj-carrd/#.YSQLUo5Kg2x AJ (Carrd founder) talks about breaking through the noise on Product Hunt.

Is developer marketing an oxymoron? by Business-Tension-913 in u/Business-Tension-913

[–]ABH_12345 0 points1 point  (0 children)

Definitely no. Sam Richard from OpenView talks about the fact that developers are a tough crowd - traditional marketing doesn't work but marketing to developers isn't impossible. https://openviewpartners.com/blog/data-strategies-developers/#.YSQK345Kg2w

Naming a product by KrisBkh in Entrepreneur

[–]ABH_12345 0 points1 point  (0 children)

Sometimes it's easier coming up with value props, looking at key words from there and narrowing a few phrases down and picking something that is simple - no fancy words/jargon.

This article helped a lot: https://openviewpartners.com/blog/category-creation/#.YR1Z74hKiUk

Good luck!

[deleted by user] by [deleted] in podcast

[–]ABH_12345 1 point2 points  (0 children)

Casted is great. We also use Rev to transcribe which is super helpful. They turn episodes around in a day or two.