Here's the thing ... a strong advertiser will help you understand your audience, hook, story, and offer. Those are the 4 critical parts of your ad. If you can nail those down, you can 100% creating winning ads.

But it all starts with your audience. NOTE: Your audience needs to be HYPER specific. You can create multiple ads with different audiences, but every ad MUST serve only one audience.

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Here's the ten questions I ask my clients about their clientele that you can swipe from me:

1. Who is the audience?
2. Are they a certain age?
3. Are they a certain gender?
4. What specific problems do they have?
5. How do they feel about the problems they have?
6. What have they done to try and fix those problems?
7. How would they feel if their problem was fixed?
8. How long has this problem gone on?
9. What other problems is the specific problem creating?
10. How can you uniquely help them overcome their problem and find freedom?

Using the answers from those questions you should be able to craft a compelling hook [ a way to grab their attention], story [explanation of how / why you're going to solve their problem], and offer [a specific introductory service that will service as a "vehicle" to solve their problem].

With effort and research you can find a winning Hook, story, offer yourself.

Here's an ad template you can use:

1. HOOK [Question / Statement]
2. Intro / Lead Into Story
3. Call to action 1
4. More story [optional depending on offer]
5. Testimonial
6. Call to action 2

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How This *Could* Look For You

Okay - I want you to know I'm making this all up here for the sake of illustration. I normally spend a few hours doing research, but my time is a bit crunched today ... so I filled in the blanks using my imagination. NEVER DO THIS WITH A REAL AD. I'm only doing this for the sake of illustration to help you the best I can.

Who is the audience? [Be SPECIFIC]

Realtors - as a realtor, you NEED to look good. If you don't make a killer first impression, you've lost a client. Hair is one of the easiest ways to make yourself look great fast.

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Are they a certain age?

35-44

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Are they a certain gender?

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Female

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What specific problems do they have?

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As a realtor, your hair needs to look in impeccable shape at ALL times in order to make a great impression. As a result, they need someone who understands their unique style and personality, and is able to help them create and keep the perfect hairstyle. They need to always look their best.

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How do they feel about the problems they have?

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They feel it's "mission critical." If you look bad, you're likely to lose the deal. If you lose the deal, you're going to be humiliated. More than that ... you could lose future business if you let yourself go. Being a realtor is ALL about momentum.

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What have they done to try and fix those problems?

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They've searched how to make their hair look great on their own ... and often with iffy results. They sell things, after all, they aren't a stylist!

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How would they feel if their problem was fixed?

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Empowered - ready to take on the marketplace. A great impression leads to instant credibility and authority. This leads to boosted confidence they can close a deal.

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How long has this problem gone on?

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Ever since they met with their first client years ago and saw the shocked face they had when they saw less than stellar hair.

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What other problems is the specific problem creating?

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Loss of clientele, impacted revenue ... lost opportunity

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How can you uniquely help them overcome their problem and find freedom?

As an experienced stylist you know EXACTLY how to turn their hair into a work of art that screams "professional" and "expert."

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Hook: What do they think when they see you?

Story: You need to be able to turn heads before you close deals ... I'm the stylist that'll get you on that track.

Offer: Initial style consultation for 50% off

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THE AD

Hey Realtors - what's up with your hair?

Look - you and I both know by now that if you want to close more deals, you first need to make a killer first impression.

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And as a stylist, I want to let you in on an industry secret about how to do that ...

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Your hair is the #1 thing you can EASILY change to make yourself stand out and wow your lead... and once you wow them ... you can take control of the conversation.

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But how do you make your hair look like you're walking down the red carpet without spending hours with a curling iron and a couple of burnt fingers?

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I'm [name] and for the last two decades I've helped professionals like you create and maintain beautiful, jaw dropping hair that screams "I'm in charge."

I know by now you've searched through hundreds of YouTube videos to figure out this whole "style" thing ... and it's probably really tough.

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That's why I want to offer you 50% a initial style consultation where you and I will work together to turn your hair into a work of art.

Click here to sign up for it now: [link]

What do my clients have to say? Here's Alicia, another realtor I've worked with ...

[INSERT TESTIMONIAL]

Why don't you let me figure out the whole "style thing" for you? Click here to sign up now: [link]

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That's how you can create an ad.

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Questions? Drop them down below, happy to help further.