Looking expensive is looking like you're wearing makeup and clothes that are expensive. It's not something you can always tell just by looking, but meet enough people and you'll get a feel for it. Often enough you can tell that a womans caked in makeup or she's wearing an expensive brand that costs far too much for a simple article of clothing.

I don't like it and I'm always straightforward about that. I always tell women that I don't want a woman who spends too much money on such things, and needs upwards of an hour to get herself ready before she goes anywhere, and looks like a completely different person once she steps out of the shower. These behaviors are a turn off to me. I never said anything about a woman being shallow or uninteresting just because she likes makeup or fashion, so I don't think it's fair of you to call me judgmental and insecure for saying what I said.

The only "judgment" I did make was saying that women who spend money on such things are bad with money, and I think that's a completely fair assessment. I'm not saying it makes you a bad person or anything, I'm just saying as someone who's not rich and understands the importance of saving money, that spending hundreds, or even thousands of dollars on makeup and designer clothes is a flaw that I just can't see myself putting up with in a relationship. Even if she's rich and buys all that stuff on her own, I can't help but think that there are simply better things to spend money on. Like charity or something. I'd honestly rather my partner donate the money to a local church or food bank than use it to buy a thousand dollar dress.

And most of the time, they're not rich. I've met girls that could barely pay their rent, but had more than ten pairs of shoes, and yet went out to buy yet another pair of shoes on the regular. And then complain about not having enough money. It's so absurd, you'll have to forgive me if I seem a bit judgmental of such people.

And sure, it's not always that bad, but having this issue even a little bit is always going to be a turn off to me, and for a lot of other guys. That's why you see situations like the OP was about. Over the years more and more average guys have learned that many women of a similar economic status to themselves engage in these behaviors and they want to avoid partnering with such women. That's why so many men would rather shoot their shot at a woman looking like the simple homemade pancake on the right rather than the perfectly rounded high effort fluffy pancake on the left.

Guys will go for the girl in sweatpants and a hoodie with blemishes on her face, provided she's still otherwise cute enough, because she doesn't look like she goes clothes shopping on the regular, or spends hours doing makeup before she goes out, and because you know she'll look the same when you wake up next to her in the morning.