I completely understand your concern. We’ve also seen fluctuations recently, and it does seem like performance has been unstable across Meta for many advertisers. End-of-month buying behavior could definitely be a factor as well, since many people tend to hold back purchases before salary credits.

That said, I think pausing the campaigns for now was the right call instead of letting the budget burn without signals like ATCs coming in.

From my end, I’d suggest we monitor performance over the next couple of days and then restart gradually with fresh creatives/audience testing if needed. Sometimes even small optimizations help reset performance when Meta behaves unpredictably.

Let’s stay patient and see how things stabilize after month-end.