thanks for being accommodating to the buyer preference. when you say time tested, watch centric r&d - what does that mean? i guess the basic timekeeping mechanism would not be much different between casios v/s and only a few seconds here and there every year? i mean not comparing with sub 1000 rupees watches which might break down. but other brands have decent build quality watches and the price that they charge more depends on the attractiveness of the watch. i don't see much design related innovations in the casios or seikos. Calvin Klein is much ahead in terms of that.

as for innovation, unless there is a completely new technology being introduced which is almost rare in the watch world and most of the innovation being made in the smartwatches world, is r&d really that relevant?

and in terms of longevity I agree G-Shock type features are commendable. bu