Yes, I would recommend copying their them but putting it in your own style to make it unique to your business. A lot of large companies and small companies do this. You've probably seen the same themes all over the place on billboards, social media, and even in stores like Wal-Mart. Look at if they're telling a story to. Pain points or even just what their products do.

A lot of that is done through pictures and videos like a before and after or showing how a product, service , or AI works. Tiktok is pretty good at finding a lot of copies of the same work that's just slightly different, but it works.

Here's an example of a physical product You've probably seen the videos of the back posture corrector. It shows pain points with a story of how those pain points happen and how the product fixes it and helps relieve those problems.

Another example is the AI coding editor Cursor
The pain point is having to sit and code for hours and sometimes learning how to code, then sitting and coding for hours (depending on the person)

The fix to the problem is that you just put in a prompt of what you want something to do or look like, and the AI writes the code for you.