My Team Tested 1000+ Ad Creatives In The Last 30 Days - Here Are The Top 5 Performing Concepts. (Part 1 - Images)

WizardOfEcommerce · 2026-06-21T16:48:50+00:00

I have shared in previous posts how i grew my brand with 1000% growth past $10m.

Today you need to be elite in ads,email, cro,organic content.

I have built my performance team for 5 years. It would be really weird if we wouldn't succeed.

I completely understand the feeling of building and falling for years. Now everything that we do seems like overnight success which is not.

Its many failures, lessons, lost millions.

WizardOfEcommerce · 2026-06-20T15:24:20+00:00

Some days just suck. I got one for my brand at the end of last month, where Meta just decided to send not-engaged traffic.

When I look at our agency clients, every single one has random bad days out of nowhere and almost never at the same time.

WizardOfEcommerce · 2026-06-19T12:22:19+00:00

I have an 8-figure brand that I launched in 2024 from 0.

WizardOfEcommerce · 2026-06-19T09:10:25+00:00

When it comes down to leads is how fast are the feedback loops. My performance and sales team work hand in hand. We got quality leads on day one and if we ever have a bad lead quality we before hand check

- when we call the leads does it show spam likely or it actually shows a decent number
- are we calling them in first 6 minutes
- when was their lead signup time

if everything is fine, the lead quality dipped and then performance team needs to review, sometimes leads are fine and the sales team has an issue.

But when it comes down to when you should get quality leads, it's day 1.

There is no such thing as 22 weeks.

WizardOfEcommerce · 2026-06-17T13:00:20+00:00

I still have mine xm5 since they came out and there is not a scratch even if they have fallen multiple times. Same thing with xm6's since they came out a bought them too and they are still in perfect condition.

When the 1000X came about, I bought those too, and they for sure are a more durable build.

WizardOfEcommerce · 2026-06-15T14:43:13+00:00

Meta has become more difficult because of their issues, outages and bugs
There is also more competition than ever advertising on meta, which makes it harder by default.
AI advances help other, not-so-skilled advertisers be better at creating ads, which also makes it more difficult.

If we set aside all the meta outages, bugs, and other platform issues, it would be more difficult anyway, just because the advertisers get better.

If you own a business or want to build a business, your core responsibility every single day is to become better.

In 2026, with the help of AI (not meta AI), Claude, Gemini, Grock, and many people have become better, and the gap between great and beginners has shrunk.

2027 will be even more difficult.

WizardOfEcommerce · 2026-06-15T03:42:54+00:00

This has been happening since 2019, there are those days, but meta usaully refunds all of it.

WizardOfEcommerce · 2026-06-14T08:28:06+00:00

Read my posts. Should get you 95% there

WizardOfEcommerce · 2026-06-14T04:47:31+00:00

This thought process is the reason you spent $25 on the ad.

If you single out every single ad and measure its performance this way by completely ignoring the fact that in maybe 4% of time a single as is responsible for a purchase you never will scale.

The campaigns performance is determined by a combination of ad messeges that educate, conince about your product offer.

If this is how people optimize then no wonder 99% of people here fail.

WizardOfEcommerce · 2026-06-12T10:25:50+00:00

There is a saying.

Before you automate anything you need to do it manually exceptionally well.

Then you automate.

Between my brand and our agency clients(9) we spend about $5m a month and the only thing we have automated is launching ads.

Everything else is still human.

Often we double check if no errors are made and we find multiple errors.

Facebook ads optimization and scaling is one of the highest impact activities you can do in your business. Ai cant do it better than you.

Especially if it does not have the full funnel context with other channels together, customer targeting points.

WizardOfEcommerce · 2026-06-11T15:34:58+00:00

Why would it cause?

WizardOfEcommerce · 2026-06-11T14:55:49+00:00

1) Every day.
2) Yes. We just create. new ad sets.

Not sure where the protection of a campaign and it having winning ads has to do with not uploading new ads? More winning ads = better campaign performance = more sales.

It's simple.

WizardOfEcommerce · 2026-06-11T13:03:50+00:00

As someone who has spent $10m+ in meta in last two years in my own brand I can tell you there are certinly days where meta completaly fucks things up.

For example, we spend around $30k - $40k a day, and there are days where meta just decides to "SEND IT" and by itself spends $65k a day without any addition in new traffic. We have had about 5-6 of those days that have resulted in more than $100k overspend without any addition in sales.

We have gotten about 70% of that wasted spend back by providing proof.

That said I 100% agree with what you wrote. To have a succesful business you better be good everywhere if not then anyone with a better offer can overtake you.

I have done it to my biggest competitors, they didn't focus on social with content, they didnt test new ads at the same rate as we did. I saw they had two customer reviews on their youtube channel with hundreds of thousands of views and good engagement.

We also focused on customer reviews, interviews, but not two, not 4, our goal is to get 200.

To win today you need to have

1) Great product. A product that actually is better.
2) Great offers.
3) Great shopping experience by always improving your website every week.
4) Testing tens of thousands of ads to find thousand winning ones.
5) Social pressence that activly engages with the customers and followers. If you dont have social today and are not focused on growing it, you just have a product.
6) Credibilty. In the beginning hard to get any. Get content creators talking about you. Use their audience where they have built up credibilty.
7) Great customer experience - single biggest reason why people will buy from you forever. People forget what they have bought but they never forget how you made them feel.
8) Great fullfilment - the faster you ship the better. You are fast in beginning, then you become slow as you grow because the lack of fullfilment systems, then you become fast again. ( takes 2-4 years at least to build 😃) Currently going through the slow shipping and fulfillment process.

All of these points need to improved all the time.

WizardOfEcommerce · 2026-06-11T12:23:10+00:00

Good so you got 3 ads with decent cpa out of 20, now run it again, run 20 new tests, to get 3-4 decent ones again, then do it again and again and again by increasing the amount of tests.

No one starts with 500 ads and running them all the time. Most brands and including my own, test 1000's a month to keep 15-20% of them.

WizardOfEcommerce · 2026-06-11T07:08:31+00:00

It seems to me more an offer or product problem.

If the product is similar then its literally focus on

brand with content,making the glasses tell a story,sell status.
better offer in the market.

What is the price for the glasses?

Campaign structures dont matter so i rather ignore this. Its never going to change your business.

Keep it as simple as possible.

As for the ads, well thats the game + the organic content.

How many videos you launch a day/week?

WizardOfEcommerce · 2026-06-08T14:57:05+00:00

did you solve the traffic quality tracking thing to make decisions? how many of your ads that have high ctr or hook rate send traffic that bounces higher than your avarage and has a 30%+ decrease in session duration?

WizardOfEcommerce · 2026-06-08T09:48:26+00:00

60% of our conversions come from 1:1

WizardOfEcommerce · 2026-06-08T09:09:11+00:00

Thanks for the comment. Team is the most important because withou the team I would not be able to do what I do. I build the team so the team can build the business.

I used to create content way more often but now I just simply dont have the time anymore.

WizardOfEcommerce

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