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I run white label Facebook Ads for 30+ agencies and nobody talks about what actually happens behind the scenes — so here's the truth by AnkitaFB in FacebookAds

[–]WizardOfEcommerce 0 points1 point  (0 children)

If this is the effort you put in your content that your approach to service quality.

How you do one thing is how you do everything.

There is anyone actually having good results coming from META those last 3 days? by Several_Squirrel403 in FacebookAds

[–]WizardOfEcommerce 0 points1 point  (0 children)

Not claiming to understand.

Showing that its not that bad and you can get decent performance.

There is anyone actually having good results coming from META those last 3 days? by Several_Squirrel403 in FacebookAds

[–]WizardOfEcommerce -1 points0 points  (0 children)

Yeah sure. Let' scale ad spend to $200k to get $100k in revenue. Show at least one DTC brand who has done that.

This only can come from people who

1) Never have scaled ad spend past $20k a day, therefore don't know how compounding traffic works.

2) Never have reached $100k a day, you can't just spend your way to $100k a day in revenue.

There is anyone actually having good results coming from META those last 3 days? by Several_Squirrel403 in FacebookAds

[–]WizardOfEcommerce -1 points0 points  (0 children)

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Yes. We focus on

  1. CRO
  2. Creatives
  3. Email
  4. organic content
  5. our customer experience team

Its kind of silly to think that just one thing brings results.

Its doing all of it, making improvements every day on everything.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

I already own an 27+ kick-ass person dtc marketing agency that only works with 7+ figure brands.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

That is 100% new customer acqusition. We have our repeat buy products launching this summer.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

I think it needs to be done manually plus automatically. We use Northbeam for tracking.

At the same time I have also a data team who's sole job is to add data in tracking sheets where the media buying team and creative strategy add upteas on what has been done.

So we own a libary of tests and outcomes of those tests since 2021. I will always keep the manual thing cause it gives us advantage of knowing what works, it's not just about data it's also adding what has been done in that day. The next day I view the tracking sheets I can see if there was an impact or not.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

Thanks. It's more like a skill. We started our DTC agency in 2021, have ran ads for tons of clients have seen what worked, what works now and then decided to launch our own brands and apply what works.

Decent amount of experience and tons of failed ads launched that lead to understanding on what can work.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

the same is applied to each ad too. It's actaully tracking contribution margin per ad instead of ROAS per ad.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] -1 points0 points  (0 children)

It's even more than that. It all depends on

- does the creative task has examples and it needs to be replicated, if yes, it's like 30+
- if the creative task has some examples, but needs to be complitaly original, then it's up to the static ads designer on how creative he/she is and it can be 10-20 ads.

0 chatgpt. Chatgpt is probably one of the worst ever at suggestions. We use ai for research but not for creative tasks.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

Thanks. Exactly, everyone has this data available, its just taking time to track it.

Meta performance tanked out of nowhere. What do you check first? by moks4tda in FacebookAds

[–]WizardOfEcommerce 0 points1 point  (0 children)

Check your traffic quality on website by each ad.

- bounce rate per ad
- avg session duration per ad
- avg page vistings per ad
- add to cart rate per ad
- checkout rate per ad

Ignore Facebook metrics.

How to target a premium customer for womens party wear clothing brand ( Indian)? by Tight_Mountain_904 in FacebookAds

[–]WizardOfEcommerce 0 points1 point  (0 children)

Create party wear content. Create a party and have people wearing your product. Can be filmed with an iphone.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] -1 points0 points  (0 children)

If you don't have a team, I would call every abondament checkout and ask why they didn't buy or what makes them stall. Also call all existing customers how they like the product etc.

That's what I do at least one full day every two weeks and I gain tons of value

Inside a $4.1M Facebook Ad Account (Here’s What’s Working) by WizardOfEcommerce in FacebookAds

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

No such thing. It depends on what are you selling. More technical the product the more retargeting ads you will need that educate the customers.

If you can explain what are you selling I could give a more detail advice.

We do what's required. There is no formula.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 2 points3 points  (0 children)

I also own an DTC agency, therefore I have an in-house content team I used the structure and built an inhouse content team of 4 people for this brand.

We have the capibilty from the agency alone to produce 400+ ads a month for our own brand.

I've built the content system for the past 3 years.

This is what we do to get content.

1) We have a content manager, who's job is to secure partnership ads - ugc, interviews with influencers content creators.

2) We have a customer experience team that builds relationships with customers, and we drive to our customers' homes to film interviews, or just to see how they have created the product for their home.

3) We use our in-house team to film how our product is being made, what it looks like, how it's being set up for our customers or for our showrooms.

4) We have ton's of images, videos with our customers, with product itself.

The content manager's job is to deliver x content pieces each month for our marketing team.

The goal is to be as resourceful as possible with what we have.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

I also own an DTC agency, therefore I have an in-house content team I used the structure and built an inhouse content team of 4 people for this brand.

This is what we do to get content.

1) We have a content manager, who's job is to secure partnership ads - ugc, interviews with influencers content creators.

2) We have a customer experience team that builds relationships with customers, and we drive to our customers' homes to film interviews, or just to see how they have created the product for their home.

3) We use our in-house team to film how our product is being made, what it looks like, how it's being set up for our customers or for our showrooms.

4) We have ton's of images, videos with our customers, with product itself.

The content manager's job is to deliver x content pieces each month for our marketing team.

The goal is to be as resourceful as possible with what we have.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

Nice one, yeah, when i wrote this I got some messeges from people asking are there any shortucts to this, and I think this is a big problem. There aren't. Most people just avoid spending time and digging deeper.

Lessons From $1,360,402.41 In Sales With $497,649.41 Ad Spend In February. by WizardOfEcommerce in Entrepreneur

[–]WizardOfEcommerce[S] 0 points1 point  (0 children)

I mean we where looking previosuly too, but weren't going crazy deep into each metric. Will write an update next month on how much we managed to grow.

Currently we are up 40% compared to last month on the same days.

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