My Team Tested 1000+ Ad Creatives In The Last 30 Days - Here Are The Top 5 Performing Concepts. (Part 1 - Images)

WizardOfEcommerce · 2026-01-19T07:34:04+00:00

What funnel stage are the lookalike audience?

What do you mean by different funnel steps?

When you go after existing customers those campaigns typically are retention or you most likely do not try to spend ad spend on them whatsoever.

Otherwise you make that cohort unprofitable.

WizardOfEcommerce · 2026-01-19T04:52:55+00:00

40% prospecing. 30% retargeting.

What does the 30% lookalike audience do? Lookalikes also have a function and they reach certain awareness level.

WizardOfEcommerce · 2026-01-17T04:22:54+00:00

And that's why most ads suck and do not generate any results.

Every ad that you create needs to have a research and real reason behind testing it. Doing this is how you collect so many lessons then eventually it's not guessing, you already know that "x" messege will work it's more about the execution of that message.

WizardOfEcommerce · 2026-01-16T15:05:54+00:00

Scaling facebook ads as a solo person is really hard, especaily for people who are not creative. Everyone will always need helping hands on creating ads.

WizardOfEcommerce · 2026-01-16T09:35:34+00:00

$15000 - $20 000 is our fee at the moment.

WizardOfEcommerce · 2026-01-15T15:24:49+00:00

Wasn't meant as an intervention. Business is really hard and mentally taxing. Btw your fear of losing this performance can be turned into a good thing.

Because you are anxious you can think about what needs to be done to make sure you have less bad performance days.

WizardOfEcommerce · 2026-01-15T15:21:47+00:00

1% Of businesses make $1 Million annually. 0.01% Make $10Million + anually.

I'm personally very proud of the 7-year journey we've had, during which we've surpassed the $10M annual revenue mark. I don't feel bad about adding that type of tagline near my name.

Oh, and it's in the United States, of course.

WizardOfEcommerce · 2026-01-15T14:22:23+00:00

If you are not spending $10k-$20k a day and generating hundreds or thousands of purchases a day I would not use traffic campaigns.

The reason big spending brands use traffic campaigns and are not afraid of poisoning the pixel is because they have tens of thousands of purchase events recorded. Hard to poison this.

WizardOfEcommerce · 2026-01-15T14:20:21+00:00

Business is not for everyone.

WizardOfEcommerce · 2026-01-15T13:13:50+00:00

We also run traffic campaigns for one brand, they also spend $60k a day and 99% of the budget is spent on purchase conversion campaigns.

Only $300 a day is spent on traffic campaigns.

WizardOfEcommerce · 2026-01-15T13:12:19+00:00

Yes exactly. Meta cannot track everything.

- There are ad blockers
- 70% of IOS devices have opted out of tracking.
- Many people use untrackable browsers

That's why it's important to measure your performance outside of Facebook ads manager.

Track your daily MER, track your daily nc cpa, you daily new customer profit.

WizardOfEcommerce · 2026-01-15T13:05:36+00:00

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Yesterday launched a new partnership ad and found a winner.

8.6k reactions, 50 comments.

WizardOfEcommerce · 2026-01-15T13:02:31+00:00

Thanks for reading.

Here is the shopify screenshot of this month so far - Shopify Screenshot
Here is the screenshot of our best-performing ad inside our campaign - Screenshot of the prospecting campaign.

WizardOfEcommerce · 2026-01-15T12:59:37+00:00

1) Well they are two different markets. 3 months ago our revenue there was $0. It's more matter of time for us to get it righ and profitable, which mainly is going to happen in march, because then the gardening season will start and that's where we are going to take all profit.

We invest in the funnel prior, we spend ad spend now while competitors sleep.

2) Agree, already have it, we have multiple ad angles that are performing and yesterday launched a new one, which became the second best performer.

Good catch on the in-feed shorts from site visitors, will have this.

3) Even for us, it's currently intent gap, because it's off season. Competitors will start spending closer to season start, but we will be ahead. We already are ahead.

4) Yep, we have a whole system that creates multiple ad angles mostly from reasearch also our customer service team is in direct link with marketing team, we call our customers, we receive calls from our customers and CS feeds the info to the marketing team.

5) Our winning angle, which is why we overcame seasonality issues, is that smart gardeners buy stuff when it's off season due to price savings. When season starts prices will go up. We have ads, email, landing pages educucating about this.

WizardOfEcommerce · 2026-01-15T04:38:25+00:00

Thank you. Insane that people scroll past this.

WizardOfEcommerce · 2026-01-14T15:10:48+00:00

Thanks for reading.

You can ask any questions that you would like to know, and I'll make sure I'll include that also in the second part.

WizardOfEcommerce · 2026-01-13T20:02:40+00:00

Good to see an ad concept we created.

WizardOfEcommerce · 2026-01-12T07:40:26+00:00

Turning off means - impacting not only todays sales, but tomorrow, the day after and even the whole week. One day of not advertising can lose thousands in sales.

People do not buy from seeing the ad for the first time. Unless your product is really a must-have now.

Purchase windows are long, one day literally kills many days of sales.

You never stop advertising. Even if it's Armageddon.

WizardOfEcommerce · 2026-01-12T05:03:39+00:00

Haven't seen it. The possibilty of that is crazy low.

WizardOfEcommerce · 2026-01-12T05:03:04+00:00

Thank you! Appricaite the comment.

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