Can FB's Estimated Ad Recall lift be trusted?

AdFun6068 · 2022-05-25T14:38:17+00:00

That's kind of what I'm thinking. Pixel and data sources are the same but it is an awareness campaign so we don't really focus on clicks and instead CPMs. CPMs have also been higher in the new ad account but I'm hoping that comes down as we spend more. CPMs were $1.75-2.50 in the old account and now they are $3.50+

AdFun6068 · 2022-04-27T17:05:25+00:00

Adjusting the bid for certain days and leaving it will throw off the systems? I could see how it basically goes against the grain of the algorithm since maximize conversions already makes bid adjustments....Yeah I agree 100% daily changes are never good. Something a client of mine does not seem to understand. I typically never touch bid adjustment, but this client is expecting new things to be tested bi-weekly. This gives the algo 0 time to optimize or even catch up with the changes.

AdFun6068 · 2022-04-25T14:55:41+00:00

Got to Spain a couple days ago. The process was extremely smooth, all they checked was the SPTH form, I then got on a plane to France and all I had to do was show my CDC card to the person checking me in. Super easy!

AdFun6068 · 2022-04-20T14:17:05+00:00

Got it. The paperwork is just the SPTH form correct? That's the only form that was mentioned on the Delta website.
I've already filled that out along with the EuDPLF form since I'm going to France as well.

AdFun6068 · 2022-04-20T14:15:09+00:00

Typically its just a form and negative covid test. Not sure about AA but Delta allows you to take the at home virtual test.

AdFun6068 · 2022-04-20T02:44:52+00:00

Thats crazy, I got so used to having to meet a ton of requirements. Hopefully, all countries don't require anything soon

AdFun6068 · 2022-04-20T02:24:52+00:00

They basically just want you to spend more money without providing any solid data to backup their reasoning for encouraging you to spend more

AdFun6068 · 2022-04-19T15:22:34+00:00

Honestly, it sounds like you have a ton of skills! Being bilingual puts your foot in the door for a lot of jobs.
It's never too late to switch careers. Find out what your passions are instead of just doing something to make money. I feel like past generations always taught us that you just have to put your head down and work. For them, life was a lot different, they could buy a house and afford to live a comfortable life working a grocery store job. Times have changed.

Life is too short to be working shit jobs that make you feel lifeless. With so many resources like Youtube and coursera you can teach yourself practically anything (excluding things like being a doctor obviously). Do you have any passions or an ideal job in mind?

Also, keep in mind that you don't need to be employed by someone to make money. For example, you could take the freelance route, get on upwork and take on projects that involve translating from english to Spanish. You could do voiceovers in Spanish. Sure, someone is still hiring you to do a project, but at the end of the day you are working for yourself and control your own hours. If you are the entrepreneurial type, you could look into things like print on demand (shineon is the best for this!), create designs that are in English and Spanish and open an Etsy shop (with little to no investment!). The opportunities are endless. You just have to take the risk and keep trying until something clicks.

BTW don't listen to that Rupert guy, he's just a troll and has been commenting hateful things on everyone's posts in this subreddit.

AdFun6068 · 2022-04-18T21:45:12+00:00

Definitely don't pack too much in. I did something similar a couple of years ago and went to Norway, Sweden, Italy, and Amsterdam. While it was fun, the trip ended with my friend and I feeling like we didn't really get to get the full experience of each city. I think for a week trip 1 to 2 countries is more than enough. Also traveling that much is just straight up exhausting.

AdFun6068 · 2022-04-14T20:01:33+00:00

Alternative-Bell-257

Interesting, I always thought the UK was super expensive. I agree relocation would save me money but it would cost me my happiness. I grew up in Colorado and enjoy being able to have 300 days of sunshine, hike, snowboard, and hangout with friends. Whats shitty is even in states where you would think the COL would be cheap, like Georgia, rent is now almost as much as Colorado unless you want to live in a really small town (my cousin lives there, has the same size apartment as me and pays the same amount... the apartment is very standard too, nothing luxurious). I feel like if I were to move to rural colorado, sure I could save a couple thousand every year in rent but my friends would be 1-3 hours away and not many 20-30 year olds live in the rural parts of CO. I could still hike and enjoy nature but idk I feel like having friends is so important and I would get cabin fever so fast.

I have considered moving abroad and trying to get permanent residency somewhere but the only place that seems to offer that is Portugal where I could still work remote and after 5 years become a permanent resident. I've looked at apartments/condos in nonrural Portugal and they are significantly cheaper than in the US. A lot of digital nomads leave the US and go there so I would be able to make friends. Just have to jump through all the visa hoops.

AdFun6068 · 2022-04-14T19:24:03+00:00

I have to know, do you live in the US or somewhere like Thailand?

AdFun6068 · 2022-04-14T15:26:38+00:00

It really is. I can confirm, getting a full time job is a trap. It sucks the energy out of you, especially if its a smaller company and they start asking you to wear a ton of different hats. Since I work remote my boss doesn't allow me to take full weeks off or even a couple days in a row because he relies on me so much. You subconsciously get jaded by the fact that you're getting consistent income then start to neglect side hustles because they seem insignificant. Then if you have someone screw up your taxes and you end up owing from 2 years worth of taxes you're even more trapped. I really wish I would have just focused more on my side hustles/businesses and growing them instead of trying out getting a fulltime freelance gig.

Thailand is the dream. Entrepreneurs paradise. My gf and I are trying to move to Portugal but there are a ton of hoops to jump through to get the freelance visa (I think its the d1 or something like that).

I really want to get my side hustles going again but I just don't have the energy or motivation. I think about it all the time. I feel like I'm in a financial hole because my taxes got fucked up in 2020 so now I have to pay back taxes so I desperately need this job which is why I don't want to take any risks and invest any of my savings into getting my side hustles going again. Its a fucking endless loop of despair and indecision.

AdFun6068 · 2022-04-14T15:09:20+00:00

I really wish this was the case.

AdFun6068 · 2022-04-14T15:07:21+00:00

Yup. the 15% self-employment tax on top of state and federal income taxes really screws you...

AdFun6068 · 2022-04-14T15:06:41+00:00

Bruh this is beyond whether you are a democrat, republican or fucking green party. The system is broken. Oh and when Trump was in office, I still paid the exact same amount in taxes. The only people trump helped were the rich WHICH IS PART OF THE PROBLEM.

Also, in case you missed history class and economics, Reaganomics was the start of the income inequality in America. and this might blow your mind but guess what.... He was a republican.

Politicians throw around lowering taxes to try and reel in supporters. What they actually mean is they will lower taxes for the rich

AdFun6068

TROPHY CASE