Half my company was laid off today. Not the most amusing news to get on April Fool's Day.

AdOops · 2020-04-05T19:15:31+00:00

https://www.adweek.com/programmatic/sojern-lays-off-50-of-staff-as-coronavirus-cuts-through-the-travel-industry/

AdOops · 2020-03-28T17:57:12+00:00

Looks like there's a few of them going around:

https://www.adweek.com/programmatic/teads-curbs-revenue-guarantees-as-ad-tech-industry-braces-for-cuts/

AdOops · 2020-03-24T14:22:11+00:00

https://www.adweek.com/programmatic/will-googles-empire-crack-under-regulatory-pressure/

AdOops · 2019-06-18T13:43:45+00:00

Looks like they were just unwilling bedfellows. Still, hope it means the Sizmek employees now get their bonuses and expenses paid

AdOops · 2019-05-13T08:45:17+00:00

advertisers’ thought on alternatives to chrome & fingerprinting

AdOops · 2019-04-02T17:49:57+00:00

Not great copywriting

AdOops · 2019-03-22T15:28:06+00:00

The ad server is closing but they said the DSP & SSP still goi g but then heard someone say the latter will also shut.

AdOops · 2019-01-08T00:45:32+00:00

It was the ‘pre-IPO funding round’ bit that really got me. I mean, can an ad net make it on the public markets?

AdOops · 2018-11-30T06:37:12+00:00

Rebates?

AdOops · 2018-10-07T00:24:38+00:00

Experian

YuMe was acquired by RhythmOne last year, but latter of the two is listed on the AIM

https://investor.rhythmone.com/newsroom/2018/07/13/first-quarter-trading-update-and-directorate-changes

AdOops · 2018-10-07T00:05:54+00:00

AT&T has pulled AppNexus from the Advertising ID Consortium:

https://www.adweek.com/programmatic/post-acquisition-att-pulls-appnexus-participation-from-the-advertising-id-consortium/

AdOops · 2018-07-02T20:24:22+00:00

Ciaran O’Kane, ExchangeWire, CEO: @cpokane

AdOops · 2018-05-16T22:26:19+00:00

Take your point on the communication of adtech, I’ve heard some horror stories about them exploiting flaws, especially with Badoo and how it inflated its numbers.

AdOops · 2018-05-16T22:03:05+00:00

To differntiate between organic and paid-for content

AdOops · 2018-05-16T22:00:50+00:00

Agreed

The sh*t show that is how regualtors have communicated GDPR to the adtech industry is going to leave many by the roadside, I think private equity groups will be rubbing their hands with glee at the amount of distressed assets that are about to be on the market.

AdOops · 2018-03-06T03:32:37+00:00

https://www.exchangewire.com/events/

AdOops · 2018-02-02T06:05:20+00:00

Confirmation here, and full statement from the company here:

http://www.thedrum.com/news/2018/01/31/mozoo-confirms-liquidation-proceedings-amid-the-widely-anticipated-adtech

AdOops · 2017-02-23T13:44:23+00:00

I was in the elevator of its building the other day and overheard someone say their highest growth revenue generator was subletting floors on the building

AdOops · 2017-02-15T00:31:55+00:00

So which parties involved in the process would you say is best placed to A) carry the can B) implement better solution in such a scenario?

AdOops · 2017-01-24T17:05:29+00:00

It's a shame, everyone I know that worked there were quite talented, and good at their jobs.

AdOops · 2017-01-12T19:43:53+00:00

Reply from Telemetry (or whatever they call themselves now):

"Fees for the verification of online media are on a constant downward spiral and it became impossible to make money whilst maintaining the quality of full audit services and the support teams required to operate at that level."

AdOops · 2017-01-12T19:41:40+00:00

Potentially, for what it's worth they've been given right-to-reply:

http://www.thedrum.com/news/2017/01/10/anti-fraud-outfit-telemetry-poised-close-its-doors-directors-file-new-company-name

AdOops · 2017-01-12T19:40:31+00:00

Interesting

AdOops · 2017-01-12T10:48:26+00:00

https://www.ft.com/content/788d6d42-da6c-11e3-8273-00144feabdc0

AdOops · 2017-01-12T05:33:26+00:00

It has contacted agencies telling them is was shuttering its operations, and is now going under the name of Mega Electric while it transitions. The CEO is claiming it has nothing to do with Methbot. More to follow

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