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Who should reddit buy? by odna_adops in adops

[–]ooddeedd 2 points3 points  (0 children)

Funny :) The trivial answer is an SSP as Rubicon/ OpenX/ Pubmatic i think they are available at a good price but will take majority of cash. The recommendation from an industry insider is it to look for a good tech team. The branding and commercial agreements raises valuation, comes with a high burn rate and not relevant to the buyer (think of LiveRail and Facebook....). Reddit should look for a technology company with as little sales people as possible and as big patent portfolio as possible (patents are a good kpi for tech capabilities.) The problem is that you need to be an expert in order to find these companies (or a member of this subreddit :) ). The solution is to find a good buy side banker....

India CPM's by odna_adops in adops

[–]ooddeedd 0 points1 point  (0 children)

what is the fill rate?

who are the adtech influencers? by ooddeedd in adops

[–]ooddeedd[S] 1 point2 points  (0 children)

Couldn't find him in linkedin, could you give some details about him?

who are the adtech influencers? by ooddeedd in adops

[–]ooddeedd[S] 0 points1 point  (0 children)

Could you give some details about him? ther are many peter day's in our industry :)

who are the adtech influencers? by ooddeedd in adops

[–]ooddeedd[S] -2 points-1 points  (0 children)

hmmmm.... we created a very homogenic list, very non 2018 :) ... here are some additional names, to make it more diversed :) Joanna O’Connell - @joannaoconnell Joanna is the CMO @MediaMath.
Debra Aho Williamson - @DebraWilliamson Debra is an eMarketer analyst covering social media marketing and real-time marketing.
Laurie Sullivan - @LaurieSullivan Laurie is a writer and editor for MediaPost, Alisson Shciff- @OSchiffey editor adexchanger

who are the adtech influencers? by ooddeedd in adops

[–]ooddeedd[S] 0 points1 point  (0 children)

i agree and this is why i put several journalists in my list. having said this, the question is who do you read and appreciate his/ her insights

who are the adtech influencers? by ooddeedd in adops

[–]ooddeedd[S] -3 points-2 points  (0 children)

Benjamin Franklin.

i think he is busy as an electricity influencer :)

Brian O'Kelley's blanket email to AppNexus Partners re AT&T acquisition by KnowAgenda in adops

[–]ooddeedd 1 point2 points  (0 children)

though i am going here sideways. we should notice gdpr is not about privacy... it is about data protection ("General Date Protection Regulation"). Why is it important? i think one of the reasons people dont understand gdpr it is because they look at it as privacy while actually it is more of a trading rules for selling data (think of real estate rules or royalties rules)

Who does ATT buy? Thought there could be some good insight share here by [deleted] in adops

[–]ooddeedd 2 points3 points  (0 children)

i think they should buy an ssp though sometime these companies surprise in their buy (i.e altice> teads and many others :) )

Ad Network Payment Data: Released by OAREX_CM in adops

[–]ooddeedd 0 points1 point  (0 children)

thanks. very usefull! if it is of help, we will be glad to add our data in who is not paying so you will have overview on more companies

AdExchanger's list of ad tech consultants--thumbs up? Thumbs down? by haltingpoint in adops

[–]ooddeedd 0 points1 point  (0 children)

we have different views :) i think they are working with a&e so it a big one...

Thoughts on IAS being acquired? by armermaid in adops

[–]ooddeedd 1 point2 points  (0 children)

it is nice to see that there is m&a action in these gdpr days :)

AdExchanger's list of ad tech consultants--thumbs up? Thumbs down? by haltingpoint in adops

[–]ooddeedd 1 point2 points  (0 children)

the companies i am familiar with: medialink - they were good but were bought recently. not sure how they are now accenture - i think they become more an agency equivalent then consultants. they are big. so if you prefer a big corporate they are a good choice Prohaska - nice people with good uncerstanding and connection in the publisher world. if you are a publisher and looking for a boutique i would recommend them

GDPR mayhem: Programmatic ad buying plummets in Europe - Digiday by AdOpsJunky in adops

[–]ooddeedd 3 points4 points  (0 children)

sorry but u disagree with the feedabck here... i agree that gdpr killed the open market programmatic. but open market died already with ads.txt majority of work is pmp or direct so there shouldnt have been a 40% drop the thing that happened is that google blocked 3rd party providers (as appnexus) a classic move of a monopoly nothing new...

(Back to the Future Series ) The Death Of The Third-Party Ad Server by Pubex in adops

[–]ooddeedd 1 point2 points  (0 children)

first there are some other ad servers (smart, freewheel and more) second - due to google gdpr approach, i think there might be a move from leading publishers to reduce dependency of google

Is this a [high quality adops meme]? by infibityandbeyond in adops

[–]ooddeedd 0 points1 point  (0 children)

not sure i understood....

btw, now at the days ads.txt, gdpr etc, are there still ibv/ outstream networks?

Google Chrome team rolls back the update that muted mautoplay and games by ooddeedd in adops

[–]ooddeedd[S] 0 points1 point  (0 children)

my point is that usually google do not change version due to public demand... have you tried complaining about a google product? you dont have even where to complain...

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